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Alexa Chung for Madewell: Shop the Collection!

Ruby Cardigan

$158 at Madewell.com.

Thora Cords

$110 at Madewell.com.

Risky Business Striped Shirt

$135 at Madewell.com.

“Madewell’s manifesto is along the same lines as mine, which is nothing too flashy. It has to be comfortable and cool and fun and quirky,” Chung told InStyle.com exclusively.