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Paris Fashion Week Fall 2013: Everything You Need to Know So Far!

Why Garrett Hedlund Was at Saint Laurent

If you thought Garrett Hedlund was at Saint Laurent just to escort his fashion-forward girlfriend, Kirsten Dunst, think again: Saint Laurent just tapped the actor to star as the face of their new men's cologne, La Nuit de L'Homme. Sneak peek at the concept: "This sort of dark, mysterious man arrives at this event and it's very ambiguous; you don't know what his intentions are. And I thought it was very interesting," Hedlund told WWD.