2012 Olympics, Armani
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Italy

Giorgio Armani

Instead of working with the traditional Italian flag colors of red, white, and green, Giorgio Armani opted for white and midnight blue. Every Italian Olympic athlete will be issued a set of Armani luggage packed with around 50 pieces of the sportswear, which Armani designed under his EA7 label. While the athletes won't compete in Armani, they will wear the looks for Olympic ceremonies, and while in the Olympic Village.

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