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SCAD The LimitedCourtesy Photo (3)

SCAD and The Limited’s Jewelry Collection: Shop It Now!

Sep 29, 2012 @ 11:00 am

Your weekend shopping just got a little more academic! The Limited has revealed its second jewelry collaboration with the Savannah College of Art and Design. Nine students from the school created a total of 26 designs for the capsule collection, which ranges in price from $23 to $50, and is shoppable here! The Limited’s CEO, Linda Heasley, said in a statement that the partnership emerged “to give students priceless, real-life experience in the fashion industry and ultimately provide our customers with the cutting-edge designs they’ve come to expect from The Limited.” One of the participating designers, Jewelry and Objects major Emily Morrow, said “it is absolutely surreal to have my designs manufactured. But in reality, it was a true collaboration of professors, students, and The Limited jewelry team all helping to create the final designs.” We especially love the scripted scroll cuff ($35), the half moon ombré necklace ($47), and the encased lace drop earrings ($25).

Plus, see more news about The Limited!

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Meghan Blalock

Sophie Theallet, The LimitedBen Hider/WireImage; Courtesy Photo (2)

The Limited’s New Guest Designer: Sophie Theallet

Jun 4, 2012 @ 2:05 pm

Sophie Theallet is about to get a little more budget-friendly! Today, The Limited announced it is collaborating with the French designer to create a collection for stores this November. Theallet, whose designs are worn by Michelle Obama and Jessica Alba, told WWD that she was looking forward to “bringing the luxurious nonchalance of my aesthetic to an affordable price point.” If her latest collection is any indication of what’s in store for the retailer, shoppers can expect to see luxe ikat prints, layered turtlenecks, and plenty of jewel tones. We can’t wait to see it!

Shop summer trends under $50!

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Caitlin Petreycik

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Alexa Chung, Katy PerryCourtesy of Vero Moda; Retna; Picture Group; Courtesy Photos (3)

Alexa Chung’s Latest Modeling, $60 Bridal Gowns, and More!

Jan 11, 2012 @ 12:45 pm

1. 24 Hour Catwalk star Alexa Chung lent her vintage style to Vero Moda’s spring campaign.  [InStyle UK]

2. Brides on a budget, take note! The Limited is selling wedding dresses for $60. [Racked]

3. Katy Perry is collaborating with Eylure on a line of false lashes. [NY Daily News]

4. Got an itch for eco design? Enter this contest, where the grand prize is seeing your look at the Academy Awards! [Red Carpet Green Dress]

5. Demi Lovato is teaming up with Aeropostale for their Teens for Jeans denim drive. [MTV News]

6. Would you wear pajamas in public? [FabSugar]

EloquiiCourtesy of Eloquii/The Limited

Eloquii: The Limited’s New Plus-Size Line

Nov 1, 2011 @ 3:45 pm

Eloquiithe new plus-size line from The Limited, is here! Launching online today, the label offers office-ready looks in sizes 14W to 24W. “It’s not about covering up or hiding anything, but about accentuating the parts that she is proud of and wants to show,” eloquii’s Vice President of Design Jodi Arnold tells InStyle.com of the line. Prices range from $30 to $148, and the brand plans to roll out standalone stores by next year. Browse eloquii’s first-ever collection in the gallery, and shop the looks at eloquii.com.

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Caitlin Petreycik

Lane Bryant, Eloquii Courtesy of Lane Bryant; Courtesy of The Limited

New Plus Size Launches from The Limited and Lane Bryant

Sep 28, 2011 @ 2:20 pm

It’s an exciting season for plus size shopping with Lane Bryant and The Limited both launching new lines. First, Lane Bryant just debuted its T3 denim collection, which employs spandex mesh inserts to flatten the tummy, and elastic-enhanced waistbands. The jeans are available in sizes 14 to 28 for $70, while office-ready pants using the same streamlining technology are $50. Then, The Limited will launch of Eloquii by The Limited, a new brand offering styles in sizes 14W to 24W on October 26th. Prices for the line range from $30 to $168. Are you excited for these new offerings?

Plus! Check out our tips for dressing every body type in the gallery.

Caitlin Petreycik

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060310-limited-dress-300.jpgCourtesy of The Limited

The Limited Introduces Wedding Gowns

Jun 3, 2010 @ 11:00 am

Budget-minded brides have yet another new option now that the The Limited has introduced its first-ever collection of wedding gowns. For now, brides have two full-length styles to choose from for their big day. The “romantic” style boasts an empire waist, ivory satin sash and a cascade of chiffon ruffles (left); the “elegant” gown features a sweet-heart neckline, pockets and a skinny belt (right). Both are being sold at an amazing (for bridal) price: only $298. Given that Hollywood stars like Cameron Diaz and Jennifer Lopez have lately been donning long, white gowns on the red carpet, we wouldn’t be surprised to see some particularly fashion-savvy shoppers decide to skip the aisle and choose these dresses for other formal events. (Please, just don’t wear one to someone else’s wedding.)

Lauren Waterman