Cameron Diaz is the new face of Tag Heuer, and it’s for a good cause. Her three-year partnership will help raise awareness for UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. “Time is the most precious thing that we have and to be able to do something productive and useful with our time is the most important thing,” she said from the international Basel World watch fair in Switzerland. And she’s a fan of the sporty watch brand: “The first watch I bought was a Tag Heuer at 18,” said Diaz. “The look of a watch on a man or woman is just so sexy and appealing.” Watch a behind-the-scenes video of her new campaign below. More
At the Van Cleef & Arpels flagship store in New York City, Blake Lively celebrated the redesign in a black bias Marchesa slip dress with pastel floral embroidery, Chantilly lace cut-outs and a tulle flounce skirt. Van Cleef & Arpels jewels and black Gucci heels completed her look.