Nike : InStyle.com What's Right Now

App to Try: Nike’s PhotoiD Customizes Sneakers Based on Your Instagram Photos

Apr 23, 2013 @ 5:30 pm

Nike iD, the shoe brand’s customization arm, has introduced the ultimate in fashion-meets-technology: an app called Nike PhotoiD that designs sneakers in custom colorways inspired by the hues found in your Instagram photos. Here at InStyle.com, we couldn’t resist the opportunity to sneaker-fy some of our own shots, like this photo we snapped at the Oscars. Head over to photoid.nike.com to upload your own Instagram photo, choose a shoe (from the Air Max 1, 90, and 95), watch the color machine pick up the prominent tones in your shot, choose from four options, and if you love it enough, purchase your very own pair for $135. It’s so fun, we didn’t stop with one! Click through to see four more Nike-fied InStyle Instagram sneakers. More

— Meghan Blalock

WireImage; Courtesy Photo (2)

Isn’t It Nice to Be Beyonce: See the Singer’s $5,500 Custom Sneaker Wedges

Mar 21, 2013 @ 2:35 pm

PMK Customs considers itself the “Maybach” of the couture sneaker world, which is why when Jay-Z and Beyonce wanted their kicks customized, they turned to founder Andre Scott. The brand crafted Jay’s red Nike-striped “Brooklyn Zoo” Jordans out of a hybrid of luxury reptile skins ($2,500), and Queen Bey liked them so much, she asked the designer to put a fresh twist on her Isabel Marant wedges, too. That’s how her creamy “King Bey” shoes came to be, an ostrich/crocodile/anaconda mix stitched together with gold thread ($5,500). “[The customization] mimics the southern belle’s sweet and fierce persona,” Scott told InStyle.com. “They are two very humble and inspirational people, and to have them part of our network is a true blessing.” Especially when the customers are so impressed by extreme attention to detail—Johnson said he had no edits to the specialized pieces. Check out more of PMK’s custom works at pmkcutoms.com and follow their Twitter @pmkcustoms.

Plus, shop more celebrity shoes we love.

CELEBRITY SHOES

MORE:
• Beyonce’s Super Bowl Lace-Up Boots
• Shop Kate Middleton’s High-Heel Boots
• Stuart Weiztman’s Cinderella Shoes

— Rose Walano

Naomi Watts Shoes

Naomi Watts’s Wedge Sneakers: Sundance Film Festival Look We Love

Jan 20, 2013 @ 3:53 pm

Naomi Watts kept her footwear extra comfortable for her rounds at the Sundance Film Festival, rolling into our InStyle portrait studio wearing Nike’s Dunk Sky-Hi Wedges. ”They’re good, aren’t they?” she said of her footwear. ”They’re very comfy.” Shop the style for $120 at stevenalan.com.

Plus, get more inside scoop from Sundance!

Stars at Sundance

MORE SUNDANCE:
• Inside Sundance’s Parties
• Sundance Film Festival Kicks-Off
• Naomi Watts’s Effortless Lip Look

— Sharon Clott

AP Photo/Gregory Bull; Courtesy of Nike (2)

Olympics 2012: You Can Get Their Official Clothes, Too

Aug 2, 2012 @ 1:30 pm

Think that the fierce athletic garb our American Olympians have been wearing on the podium is exclusive to medal holders? Think again! Those silver sports jackets and lime sneakers, as modeled by gymnast Jordyn Wieber, are courtesy of Nike, and both pieces are available for fans and athletes alike in the brand’s Team USA Collection. The jackets (which say “Land of the Free Home of the Brave” inside) are $450 on nike.com, while the trainers retail for $150. Yes, YOU are Team USA.

Plus, see all of Jordyn’s Olympic leotards!

OLYMPIC LEOTARDS

MORE:
• Celebrities Love Leotards, Too!
• Kate Middleton’s J Brand Olympic Jeans
• The Best Olympic-Inspired Manicures

— Rose Walano

Clive Rose/Getty Images; Courtesy of Nike

Found It! Serena Williams’s White-Hot Wimbledon Look

Jul 9, 2012 @ 4:55 pm

Serena Williams is the Queen of Wimbledon! She won her 14th Grand Slam title on Saturday in London before snagging the Doubles’s title with her sister, Venus—and she was dressed in head-to-toe Nike to do it. For her final solo match, the tennis pro wore a purple-piped white tennis dress from her eponymous collection for Nike. So cute! Snag the look for $90 at nike.com.

Click through to see the stars at Wimbledon.

STARS AT WIMBLEDON

MORE:
• Serena’s Grand Slam OPI Polishes
• The Middletons’ Wimbledon Looks
• Shop Pippa’s Tennis Sweater

— Rose Walano

Courtesy Goop, Jon Kopaloff/FilmMagic

Try the Trend: Customizable Fashion

Dec 23, 2010 @ 12:59 pm

When Gwyneth Paltrow launched her holiday gift guide on GOOP, one of her top picks was this customized Louis Vuitton Mon Monogram Pegase bag. Turns out, customizing your own products is a hot trend. “Personally I just love wearing something that is exactly what I wanted it to be,” Jodie Fox, co-founder and director of fashion of Shoes of Prey, the company that let’s you customize your own shoes, told InStyle.com. “And, it’s also incredibly exciting to respond to a compliment on my shoes by saying, ‘I designed them.’” Since the site went live in October 2009, sales have doubled every quarter and the company has already expanded from Australia to China, Russia and the United States. (Lucky us!) Check out the gallery to see Shoes of Prey heels and some of our other favorite customizable products.

— Anne L. Fritz

See the Photos

Credit – Courtesy of Tommy Hilfiger; Courtesy of Tiret; INFevents; Courtesy of Iain Macmillan; Courtesy of Erdem; Courtesy of Nike

Designers Do Holiday Cards, Usher’s Extra-Special Watch Face, and More!

Dec 20, 2010 @ 1:34 pm

1. See the holiday cards that Tommy Hilfiger, Burberry and Chris Benz sent around—they’re so chic! [Elle]

2. Usher purchased a custom Tiret watch with his face on it for $250,000. Got to make it to the club on time, of course. [Luxist]

3. Stéphane Rolland, who has designed for Rihanna and Beyoncé, will get a runway retrospective at the Victoria and Albert Museum in London. [WWD]

4. Ready your paddles! The white suit John Lennon wore on the Beatles’ “Abbey Road” album cover will be auctioned off next month. [AP]

5. Designer Erdem Moralioglu (a Carey Mulligan and Lea Michele favorite) released his first ever pre-fall line. [Rock The Trend]

6. Liberty of London and Nike teamed up to create a super-cute line of sneakers featuring the store’s signature floral print. [Nitrolicious]

Koichi Kamoshida/Getty

FIRST LOOK: Maria Sharapova Unveils US Open Designs from Nike

Aug 25, 2010 @ 3:29 pm

The US Open begins next week and we’ve got a sneak peek at what all of the top players will be wearing for the tournament! Maria Sharapova, Rafael Nadal and Roger Federer will join John McEnroe at a charity tennis event tonight in N.Y.C., where they’ll officially unveil the custom daytime and nighttime looks from Nike that they’ll be hitting the court in. We’re loving the teal dress with flirty ruffle Sharapova designed for her daytime look (left). Click through the gallery below to see her nighttime look, plus Nadal and Federer’s Nike designs.

— Rachel Jacoby

See the Photos