H&M : InStyle.com What's Right Now

The Collaboration You’ve Been Waiting For: Isabel Marant for H&M

Jun 11, 2013 @ 10:15 am

H&M is getting a dose of Parisian chic! French designer Isabel Marant, the woman known for creating laid-back, sexy designs and kicking off the ubiquitous wedge sneaker trend, will debut a collaboration with the retailer this fall. “H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a statement. The collection will feature clothing and accessories for women inspired by her French aesthetic, as well as her first-ever collection for men. “I aim at creating something real—something women want to wear in their everyday lives—with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy,” she added. “The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.” Watch the video above to get a sneak peek at her design process, and shop the collection when it arrives in stores and online starting November 14.

Plus, see all of the stars who love to wear Isabel Marant designs.

stars in isabel marant

MORE:
• Cheers to H&M for Their Gorgeous Real-Size Model
• Isabel Marant’s Pointy-Toe Wedge Sneakers
• Beyonce Debuts New Song in H&M Video

More

— Jennifer Davis

Courtesy H&M

Why You May See More Real-Size Women in H&M Ads

May 29, 2013 @ 3:30 pm

First it was Jennie Runk (pictured, right) then it was Beyonce. Is H&M trying to make curvy models more mainstream? Possibly.

“We have a huge responsibility here,” H&M’s CEO Karl-Johan Persson said in a recent interview with Metro. “We’re a large company, many people see us, and we advertise a lot. I don’t think we’ve always been good. Some of the models we’ve had have been too skinny. That’s something we think a lot about and are working on. We want to show diversity in our advertising and not give people the impression that girls have to look a particular way.”

Which could explain the company’s recent use of Runk in the ad campaign for its summer swimwear collection. H&M didn’t make a big deal of it—but the Internet reacted. “Her real-woman body serves as an inspiring and refreshing reminder that size is not an indicator of beauty, and we particularly love the positive message that this campaign sends,” we wrote when the campaign first launched earlier this month. However, Persson’s remarks do not necessarily mean we can expect to see real-size women in H&M ads all the time. “There are models who’re too thin or obviously underweight, but there are also those who’re just thin, and they’re the ones we should keep working with, as long as they look sound and healthy,” Persson said.

What do you think of H&M’s push to feature “sound and healthy” models? Tell us in the comments.

MORE
• Cheers to H&M for Their Gorgeous Real-Size Model
• Beyonce Debuts New Song in H&M Video
• H&M Makes Its Fashion Week Debut!

— Jennifer Merritt

Cheers to H&M! Their Gorgeous Real-Size Model Inspires Bathing Suit Try-Ons

May 1, 2013 @ 4:15 pm

Courtesy H&M

The countdown to Memorial Day is ON, and we’re getting some major inspiration from H&M. Not only does the retailer have Beyonce singing “Standing on the Sun” in their latest swimwear, they also enlisted another Real Woman With Real Curves to model swimwear, model Jennie Runk. Her real-woman body serves as an inspiring and refreshing reminder that size is not an indicator of beauty, and we particularly love the positive message that this campaign sends. So start suiting up! To see more styles from their beachwear collection and find a store near you, head to hm.com.

Plus, see celebrities in bikinis!

star bikinis

MORE:
• Beyoncé’s H&M Video
• David Beckham Runs in H&M Boxer Briefs
• H&M Makes Its Fashion Week Debut!

— Jennifer Davis

Video of the Day: Beyoncé Debuts New Song “Standing on the Sun” in H&M Video

Apr 25, 2013 @ 10:35 am

It might only be April, but in the world of Beyoncé and H&M, summer is in full effect. The singer just released her first ad for the brand’s summer campaign, and the island-set clip (watch it above!) features a brand new track from Mrs. Carter. The drum-driven love song, titled “Standing on the Sun,” is likely her latest sneak peek into her forthcoming album, a vastly different follow-up to her pounding, Houston hip-hop-infused single “Bow Down/I Been On.” And it makes a perfect soundtrack for H&M’s summer collection—think fringed string bikinis, tie-dye bandeaus with high-waisted bottoms, and beaded LBDs—which Bey models with ease as she dances in wind, sand, and sun. Check out the clip above—but you’ve been fairly warned: you may experience symptoms of summer fever! The treatment? Just press replay, of course.

Plus, see Beyoncé’s fiercest Mrs. Carter Show World Tour looks!

beyonce’S tour LOOKS

MORE:
• Beyonce Goes Pop Art for Pepsi
• Stylish Celebrity Couples: Bey and Jay
• How to Get Beyonce’s Super Bowl Curls More

— Meghan Blalock

Courtesy Photo (3)

Happy Birthday Twitter! 10 Fashion Brands You Should Follow Today

Mar 21, 2013 @ 12:30 pm

Twitter turns 7 years old today! Not only did the site birth the terms hashtags, handles, and Tweets, it also became a go-to place to get fashion news, straight from the designers and brands themselves in easy-to-digest 140 character posts. Scroll down to see which ones we love to follow, and add them to your list today.

@hm: H&M
The retailer racked up almost 1.9 million followers so far, and it’s a go-to place to find out about new collaborations. Last month, H&M also enlisted David Beckham to Tweet from the handle for his new underwear collection. Yum!

@Dior: Christian Dior
There’s no better way inside this storied house than through Twitter, which is why it gained a following of over 1.8 million fans so far.

@Burberry: Burberry
Creative director Christopher Bailey is social media obsessed—and to the benefit of his 1.7 million loyal Twitter fans. Burberry posts tweets daily about everything, from what’s new in stores to the newest campaigns to behind-the-scenes videos.

@MichaelKors: Michael Kors
Kors knows how to connnect with his fans (over 1.1 million of them!). He consistently answers fan questions, gives style tips, and shout-outs to his favorite new items in stores. And who can resist his humor?

@MarcJacbosIntl: Marc Jacobs
“Slightly bohemian, a little off-color,” is the description of Marc Jacobs’ account, and it’s accurate. Perhaps that’s why he has such fantastic fans, over 939,000 and counting.

@gucci: Gucci
Think everyone wears Gucci on the red carpet? This Twitter account gives you constant celebrity updates, plus a view inside the famed Italian label.

@LouboutinWorld: Christian Louboutin
“Louboutin is as Louboutin does,” was one of the recent Tweets the brand posted, and it perfectly fits its Twitter perspective. Expect to find new hashtags, quirky quips, and those iconic red soles everywhere on this feed.

@StellaMcCartney: Stella McCartney
The British designer has over 456,000 followers tuning in to read her updates, about magazine articles (some from InStyle!), new collections, and more.

@dkny: DKNY
Aliza Licht, the woman responsible for making DKNY’s Twitter a must-have for over 435,000 followers has become at Twitter personality all on her own. She constantly Tweets whatever’s on her mind—not only about fashion, but about pop culture and life itself. Oh, and she’s hilarious.

@Zac_Posen: Zac Posen
There’s nothing we appreciate more than honesty, and Zac Posen has tons of it. He holds nothing back on his feed, and you learn so much about the man behind the fashion. For example, he likes Scandal. Good to know!

Plus, see the most memorable Tweets from this year’s Oscars!

oscar tweets

MORE:
• Balenciaga’s Designer Joins Twitter
• InStyle’s #ThrowbackThursday Instagram
• See InStyle Reader’s Best Emerald Moments

Emma Roberts, Chloe Moertz, Ashley Olsen, H&M

FameFlynet; Getty Images

Paris Fashion Week Front Row Fans: Ashley Olsen, Chloe Moretz, and More

Feb 28, 2013 @ 2:37 pm

After Fashion Weeks in New York, London, and Milan, the last stop is Paris—and the stars are in France for all the action. Chloe Moretz, Emma Roberts, and Ashley Olsen all stepped out to show their support for H&M’s Paris Fashion Week debut. (Moretz even squeezed in a trip to the Eiffel Tower with her mom while she was in town!) Click through to see more stars living la vie en rose at Paris Fashion Week.

FASHION WEEK FRONT ROW

MORE:
• H&M Makes Its Fashion Week Debut!
• Your Milan Fashion Week Cheat Sheet
• Our Favorite Fashion Week Manicures

— Rose Walano

So, This Is What an H&M Fashion Show Looks Like!

Feb 28, 2013 @ 11:13 am

Getty Images (4)

H&M is truly unstoppable! After the affordable brand everyone knows and loves tapped Lana Del Rey for their fall 2012 campaign, convinced David Beckham to model in his skivvies, and dressed Michelle Williams, Ginnifer Goodwin, and, most recently, Helen Hunt (at the Oscars, no less!), the brand went beyond its scope to present its first-ever fashion show during Paris Fashion Week yesterday, attended by the likes of Ashley Olsen, Emma Roberts, and Chloe Moretz. “I’m so excited to be here right now,” said Moretz. “I think that H&M doing this show during Paris Fashion Week puts H&M in a whole new light.” And Roberts added, “I wear it all the time, it’s so wearable and easy to mix. The show was so cool.” The show also served a purpose: Giving fans a look into what to expect in stores this fall, including tailored blazers, chunky knit sweaterdresses, over-the-knee boots, and even a loose black gown—the kind we could see Olsen wearing to her next big event. So, would you wear these H&M pieces next season?

Plus, see more stars we spotted at Fashion Week!

FASHION WEEK FRONT ROW

MORE:
• Helen Hunt in H&M at the Oscars and More!
• Michelle Williams in H&M at the BAFTAs
• Behind the Scenes at Milan Fashion Week

— Rose Walano

David Beckham Running in His H&M Boxer Briefs: A Video Worth Worth Watching

Feb 6, 2013 @ 9:22 am

Victoria Beckham, you’ve got quite a man! Soccer star David Beckham launched his collection of bodywear for H&M a year ago, and for his first anniversary, he’s promoting his new lineup in an action-packed way—a video of him running through the streets of Beverly Hills wearing only his skimpy army green boxer briefs and a pair of flimsy white slippers. The short, directed by fellow Brit Guy Ritchie, offers plenty of great moments, such as shots of his sculpted backside in tiny, tiny shorts, close-ups of his adorable smirk, and zoom-ins of his chiseled abs. (Is it hot in here?) “Working with Guy has been a fantastic experience,” Beckham said in a statement. “I hope everyone has as much fun watching the film as I had making it.” Watch the video above, and then check out the new offering at hm.com, and available in stores now.

Plus, see more of the hottest men’s abs!

Star Abs!

MORE:
• David Beckham’s Son Models for Burberry
• Try on Victoria Beckham’s Many Posh Hairstyles
• David Beckham for H&M Bodywear More

— Sharon Clott