Ever since H&M announced its collaboration with super-hip French designer Isabel Marant, we’ve been counting down the days until its November 14th debut, and that day has finally arrived! The line includes clothing, shoes, and jewelry, all inspired by the most beloved and iconic pieces from Marant’s career. “There are a lot of people that send me really super sweet letters but cannot afford my regular collection. This was a very good opportunity to send them back the love I am receiving from them,” Marant told InStyle. The designer has assembled an eclectic mix of must-have pieces with her trademark bohemian flair that includes everything from T-shirts to sweatshirts, tailored outerwear to dresses, and chunky knits to sleek boots and bohemian necklaces ($25 to $400). “I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude,” Marant said of her designs. “I aim at creating something real – something women want to wear in their everyday lives.” Marant didn’t leave anyone out of the mix — the capsule also contains an array of men’s and children’s clothing, marking the first time the designer has created menswear. Need a plan of attack when shopping the massive collection? We’ve assembled our favorite items from the line to help you out. Shop the Isabel Marant for H&M collection in stores now and at hm.com.
Uniqlo, Zara, H&M, ASOS, Target, Joe Fresh, Kohl’s, Topshop — these are just a few of our favorite fast fashion (and affordable!) stores. It’s not just the enticing merch that does it for us: each place offers irresistible perks, whether it be endless designer collaborations, free personal shopping experiences, or a constantly updated new arrivals page. So, we combed through all of our favorite retailer’s fall offerings and picked out the hottest stock for a one-stop shopping experience. The best part? Every piece ranges from $20-$200, from the finest classics (think structured blazers and boots), to leading on-trend pieces like leather pants (yes, under $200!), and the best seasonal accessories, including calf-hair clutches and to-the-elbow-gloves. With this as your guide, you’ll be in and out of the stores or checking out your virtual shopping cart in no time—giving fast-fashion a whole new meaning. Read on for shopping tips straight from our editors and insider secrets (like when the sales hit) on each of our favorites.
From Gwyneth Paltrow to Blake Lively, designer Isabel Marant has a devoted following of fans and she’s about to get more with her new collection with H&M, which is set to hit stores and online in just one month! Back in June, the designer and the famed retailer announced their collaboration which will feature women’s clothing and accessories inspired by her French aesthetic, including Marant’s first-ever collection for men. “The purpose was to do all my favorite pieces from my beginning and it’s a mix of different collections with my favorite pieces,” the designer told InStyle.com about her new line during her first anniversary bash for her Los Angeles namesake boutique. “I’m an inner feeling person and for me, creation is a bit about being pregnant from an idea and it’s always difficult for me to speak about it because it is a work in progress.” With one more month to go, click through our gallery to see some of Marant’s famous fans to hold you over till November 14th, when the collection hits H&M hits stores and hm.com!
H&M wants the men in your life to get woodsy! The brand’s new Mauritz Archive Collection, available in stores and on hm.com September 19, pays homage to the company’s history, featuring items inspired by the small sporting goods store from which the now-mass retailer got its start. A little history: H&M came to be in 1968, when the Swedish women’s clothier Hennes bought hunting and fishing shop Mauritz Widforss—a surprising beginning for a store now known for $7.95 T-shirts! Cue the idea for H&M’s capsule collection of rugged weekend gear. The line certainly has that outdoorsy feel—think orange quilted jackets, long johns-turned-pants that can tuck into hiking boots, and chunky sweaters with leather patches—all based on old patterns and original pieces from the Mauritz Widforss catalog. The garments in the 21-piece collection are crafted from specialty fabrics, like waxed cotton and woolens that were sourced from local suppliers in Britain, and certainly invoke the heritage of the brand. Your man might not be rugged, but now he can look like he is!
Plus, click through to see the best men’s grooming products you should swipe from your guy!
H&M just made our day by tweeting a behind-the-scenes photo of David Beckham posing for his latest collection with H&M in nothing but boxer briefs. Beckham’s H&M collection, which is going strong on its second year, features various styles of briefs, boxers, henleys, tanks and long johns for men designed by the soccer star himself. The newest collection will land in H&M locations (and now online at hm.com) this fall. You know what that means? More shots just like this. Keep ‘em coming.
Plus, see more of the hottest men’s abs.
This day has been in the works for months and it was worth the wait: U.S. SHOPPERS CAN NOW BUY H&M ONLINE. With options for women, men, plus-size and kids at the reach of your fingertips, along with additional sizes and exclusive offers, the site is a one-stop shop for quick, affordable fashion delivered right to your doorstep (minus those overcrowded dressing rooms). The site also showcases items you can’t get at a brick and mortar location, like H&M’s first home collection, which was part of today’s online debut. So, warm up your clicker finger and head to hm.com — it’s time to start shopping.
Plus, see InStyle editors’ shopping lists!
H&M is getting a dose of Parisian chic! French designer Isabel Marant, the woman known for creating laid-back, sexy designs and kicking off the ubiquitous wedge sneaker trend, will debut a collaboration with the retailer this fall. “H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a statement. The collection will feature clothing and accessories for women inspired by her French aesthetic, as well as her first-ever collection for men. “I aim at creating something real—something women want to wear in their everyday lives—with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy,” she added. “The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.” Watch the video above to get a sneak peek at her design process, and shop the collection when it arrives in stores and online starting November 14.
Plus, see all of the stars who love to wear Isabel Marant designs.
“We have a huge responsibility here,” H&M’s CEO Karl-Johan Persson said in a recent interview with Metro. “We’re a large company, many people see us, and we advertise a lot. I don’t think we’ve always been good. Some of the models we’ve had have been too skinny. That’s something we think a lot about and are working on. We want to show diversity in our advertising and not give people the impression that girls have to look a particular way.”
Which could explain the company’s recent use of Runk in the ad campaign for its summer swimwear collection. H&M didn’t make a big deal of it—but the Internet reacted. “Her real-woman body serves as an inspiring and refreshing reminder that size is not an indicator of beauty, and we particularly love the positive message that this campaign sends,” we wrote when the campaign first launched earlier this month. However, Persson’s remarks do not necessarily mean we can expect to see real-size women in H&M ads all the time. “There are models who’re too thin or obviously underweight, but there are also those who’re just thin, and they’re the ones we should keep working with, as long as they look sound and healthy,” Persson said.
What do you think of H&M’s push to feature “sound and healthy” models? Tell us in the comments.
— Jennifer Merritt