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Mary-Kate Ashley OlsenTerry Richardson; Courtesy of Stylemint

Exclusive First Look: The Olsens’ New Stylemint T-Shirt Line!

Jun 30, 2011 @ 1:30 am

The Row designers Ashley and Mary-Kate Olsen will launch yet another fashion line tomorrow—Stylemint.com—and InStyle.com got an exclusive sneak peek of the new collection to share with you! Here’s what you can expect: The new line features only soft, stylish cotton Ts designed by the twins, each for $30, and it will live entirely online at the members-only shopping site Stylemint.com. To join, users answer a series of fun personality and style questions, and based off the data, the Olsens offer four T-shirt designs and styling suggestions to go with them. A new month means four new designs, personalized just for your style. Can’t wait until tomorrow to browse Stylemint? Click “See the Photos” for a sneak peek at the July collection now!

BONUS! Win a full free year of Stylemint Ts! Head over to StyleMint for your chance to win!

Hannah Morrill

Mary-Kate and Ashley Olsen, The Row HandbagsGetty Images; Courtesy of The Row

Mary-Kate and Ashley Olsen Debut The Row Handbags!

Jun 7, 2011 @ 1:05 pm

Mary-Kate and Ashley Olsen just added a new addition to their fashion label The Row—handbags! The design duo scored a Swarovski Award for Womenswear nomination at last night’s CFDA Awards, where they debuted snakeskin top-handle totes from their collection ($5,450). The purses will retail for $4,700 and up, and the full handbag line will hit department stores at the end of July, just in time for fall!

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Caitlin Petreycik

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Mary-Kate and Ashley Olsen Getty Images

Mary-Kate and Ashley Olsen’s New Shopping Website

Apr 7, 2011 @ 12:00 pm

Fashion moguls Mary-Kate and Ashley Olsen are launching a shopping site!  Their venture, called StyleMint, was created in partnership with BeachMint, the same company behind Kate Bosworth’s monthly jewelry site, JewelMint. After taking a personality and style quiz, StyleMint will recommend purchase selections that the user can buy each month. The Row and Elizabeth & James designers will help design and merchandise the offerings, starting with a collection of women’s T-shirts retailing for $29.99. “With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring way for us to think and create as designers,” Mary-Kate Olsen told WWD. The monthly club launches in July, and future collections may include knits and sweaters. Sign up to receive a launch alert now at StyleMint.com.

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Mary-Kate and Ashley’s Fashion Bash
The Row’s New Sunglasses!

Caitlin Petreycik