JCPenney : InStyle.com What's Right Now

Joe Fresh at jcpenney: Now In Stores and Online!

Mar 15, 2013 @ 12:45 pm

The Joe Fresh pop-up shops at jcpenney are officially open! “Building Joe Fresh shops inside JCP is a significant milestone because it makes us truly national,” said Joe Mimran, creative director of Joe Fresh. “The ability to broaden our reach reinforces the Joe Fresh brand promise, which is rooted in the belief that everyone deserves fresh style at fresh prices.” And that fresh style includes printed skirts, cuffed shorts, and colorful button-ups, all priced between $4 and $70. So head into your local JCP—more than 680 JCP stores now carry Joe Fresh—or shop the collection at jcpenney.com, the only place you can shop it online.

Plus, see more editors’ picks for under $100.

spring trends under $100

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• Amp Up Your 9-5 Style This Season
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• Hot Heels Under $100

— Jennifer Davis

Courtesy Photo; Benjamin Lozovsky/BFAnyc.com/SIPA

Georgina Chapman’s JCP Collection Hit Stores Early —You Can Shop It Now!

Feb 26, 2013 @ 11:45 am

Remember when we announced just last week that Marchesa designer Georgina Chapman designed an affordable evening collection for JCPenney? Well the line is already here! The department store decided to bump up the release of Chapman’s Pearl dresses by four days, meaning that you can already shop the lady’s couture lookalikes, with floral and lace details on separates and minis ($50 to $110) plucked straight from the runway, on jcpenney.com right now. “I love dressing all women—celebrities or otherwise—but personally my favorites are those who are risk-takers, who aren’t afraid to push boundaries,” Chapman told InStyle.com. So ladies: Take that risk—on Pearl’s scalloped lace shorts, perhaps?—and get shopping!

Plus, see Machesa on the red carpet!

STARS IN MARCHESA

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• Runway Looks We Love: Marchesa
• Olivia Wilde’s Favorite Marchesa Dress
• Who Wore Marchesa to the Oscars?

— Rose Walano

Gary Gershoff/WireImage

Marchesa’s Georgina Chapman Designed Party Dresses for JCPenney, In Stores March 1

Feb 21, 2013 @ 1:43 pm

Marchesa isn’t just for the red carpet anymore! Designer Georgina Chapman, whose fans include (Oscar nominees) Anne Hathaway, Amy Adams, and Naomi Watts, is designing a collection of party dresses for JCP—and everything is under $250! “There’s nothing more beautiful to me than seeing a woman who feels wonderful in what she’s wearing,” Chapman told InStyle.com. “I love dressing all women—celebrities or otherwise—but personally my favorites are those who are risk-takers, who aren’t afraid to push boundaries.” Here’s your chance to make Chapman a fan! Pearl by Georgina Chapman (named after her daughter’s middle name) will be available on jcp.com March 1st, with 26 evening looks to start. Get shopping!

Plus, see more of Marchesa’s looks.

STARS IN MARCHESA

MORE:
• Runway Looks We Love: Marchesa
• Olivia Wilde’s Favorite Marchesa Dress
• All About the New Oscars Red Carpet

— Rose Walano

Duro Olowu Creates Collection for jcpenney: First Look!

Oct 23, 2012 @ 11:00 am

Courtesy Photos for InStyle.com

Jcpenney is launching a limited-edition designer collaboration this spring! This is a new initiative for the retailer, which like Target (Jason Wu, Missoni, and now Prabal Gurung), Kohl’s (Narciso Rodriguez, Derek Lam), and Macy’s (Giambattista Valli, Karl Lagerfeld), now makes it really easy for shoppers to score designer duds for non-designer prices. To kick it off, jcp brought Print Mix Master Duro Olowu on board for an everything-is-under-$100 lineup set to hit stores this March. “I’ve always said no to collaborations, but I thought jcpenney was a great opportunity,” the Nigerian-born, London-based designer—and favorite of First Lady Michelle Obama—told InStyle.com at an exclusive preview of the line in New York. “I’ve always tried to give women a sense of inner beauty with joy, and now it’s just the right time to make that more democratic. When I was thinking about this collection, I wanted to give American classic shapes and ideas a global flair.” And that’s just what he did—infusing his eye-popping prints like gingham, brocade, and floral on clothes (skirts, blouses, trench coats), accessories (jewelry, shoes, bags), and home items (dishes, luggage, trays, and notebooks). He even brought pals into the mix, including artist Bella Foster to develop the painterly prints and fashion icon Iris Apfel to create multi-colored bags and necklaces. “This collection is for anyone, from 18 to 80,” Olowu added. “Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple.” Get a sneak peek at the Duro Olowu for jcp collection in the gallery, and shop it in stores and on jcp.com for $10 to $100 March through May 2013. Is it spring yet?

— Sharon Clott

See the Photos

Courtesy Photo (2); WireImage

Charlotte Ronson’s JCPenney Collection: Now Less Expensive

Oct 13, 2012 @ 11:00 am

Designer Charlotte Ronson loves her I Heart Ronson collection at JCPenney—and now that the prices are even lower than before, she’s really into some of the line’s cute sweaters. “Now with the new price range, everything’s that much more accessible,” Ronson told InStyle.com at the Absolut Tune launch party at The Top of the Standard in New York. “I love all our sweaters—they’re really great and cozy and colorful.” Her collection is currently up for grabs on iheartronson.com, where you can find this bright striped sweater for $25 and the jacquard sweater for $30.

Plus, see Ronson’s Sephora collection!

RONSON FOR SEPHORA

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— Meghan Blalock

Courtesy of J.C. Penney

JCPenney Permanently Cuts Prices

Jan 26, 2012 @ 4:20 pm

JCPenney is undergoing a major revamp! The store is permanently marking down all of its merchandise by at least 40 percent starting February 1st, and Penney’s also plans to have fewer sales and promotions throughout the year. In addition to the new sales model, JCPenney is teaming with Nanette Lepore next year to create “l’amour” junior shops featuring dresses, silk screen T-shirts, and denim, WWD reports. Tell us: Are you excited for the new shopping experience?

Plus, browse our latest shopping obsessions in the gallery!

Shopping Obsessions!

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• InStyle and Shopkick’s Pop-Up Store
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— Caitlin Petreycik

Nastia Liukin Debuts Supergirl for JCPenney

Jul 19, 2010 @ 5:22 pm

After Nastia Liukin won gold at the 2008 Olympics she didn’t go to Disney World, she went to New York Fashion Week! Now, the style-obsessed gymnast (who served as the face of BCBG MaxAzria’s Spring 2009 collection) is set to debut the Supergirl by Nastia clothing line, which hits JCPenney stores nationwide tomorrow. “I’ve always been into fashion, but when I was training seven hours a day, six days a week there was just no time to pursue it,” Liukin told us. “And everything moves so fast in the fashion industry!” The collection of dance wear, dresses and super-girly pieces like leggings and shrug tops is aimed at the back-to-school set. “My fan base is mostly young girls and I wanted to use the line to inspire them,” Liukin explained. “At the Olympics I did my routine on the uneven bars to the song ‘Supergirl’ by Saving Jane and when it came time to name the collection, I thought, ‘What better way to feel empowered than to wear the Supergirl shield on your clothing?’” More

— Bronwyn Barnes

Chris Wolf/FilmMagic

Nastia Liukin Launches Tween Line

Mar 23, 2010 @ 8:45 am

Olympic gymnast Nastia Liukin is going for the gold in the fashion arena with a new collection for girls 8- 12. The line, called Supergirl by Nastia, will launch exclusively at JCPenney on July 20th, just in time for back-to-school season. Expect burnout tees, knit dresses with detachable necklines, tunics, tie-dyed hoodies and dance and fleece activewear. “Being comfortable and stylish is always my goal, and I get so much inspiration from the younger kids, what they wear, what colors they like,” Liukin, who won the gold medal at the 2008 Beijing Olympics, told WWD.

— Melissa