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Runway Beauty Looks We Love: Wildfox’s Great Gatsby-Inspired Hair and Makeup

Feb 7, 2013 @ 5:28 pm

The roaring ’20s got a modern-day update at the Wildfox winter 2013 presentation during New York Fashion Week. Designer Kimberley Gordon looked to the prohibition era to inspire the label’s upcoming collection, channeling The Great Gatsby‘s Daisy Buchanan as a muse. “I never liked the ’20s when we studied the time period in high school, but I re-read The Great Gatsby recently and realized that the women and their whole lifestyle was so Wildfox—it’s about partying, champagne, and falling in love,” Gordon told InStyle.com backstage. And although the iconic styles got a 2013 upgrade, the hair and makeup remained a classic, wearable nod to the era. Click through to take a trip backstage.

— Marianne Mychaskiw

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Courtesy Photo; Courtesy of WildFox

As If! Wildfox to Launch Clueless-Inspired Collection

Jan 7, 2013 @ 1:36 pm

Calling all ’90s babies: Indie brand Wildfox Couture is doing a Clueless-themed collection! The label, which counts Beyonce, Selena Gomez, and Katy Perry as fans, gave a nod to the iconic trinity that is Cher, Dionne, and Tai for its spring 2013 lookbook. ”I have always wanted to express something creatively that is more than just fashion—it’s a feeling, a lifestyle, it’s about being a girl,” designer Kimberley Gordon wrote on the label’s blog. “I think I felt it first when Clueless came out and I was so in love with the characters, I didn’t just love the clothes, I loved the girls who wore the clothes.” The feeling is mutual! Head over to Gordon’s blog to view the entire lookbook, and shop the collection when it hits wildfox.com next week.