Tribeca Film Festival Fashion Moment: The Director Documentary Stars Gucci’s Frida Giannini, and It’s a Must-See for Fashion Lovers
Apr 23, 2013 @ 5:00 pm
Over 100 films are being screened during the Tribeca Film Festival in New York this week, and this is the one we’d vote for if we were jurors: The Director: An Evolution in Three Acts. The documentary goes behind the normally-private world of Gucci creative director Frida Giannini’s design process to show her involvement in directing everything, from selecting final looks for runway shows to auditioning models (watch the trailer above). “For me, clothes are always first a way for people to be seductive,” Giannini reveals in the film. “I don’t think the power woman needs to be necessarily hard. You can be sweet and sensual, and feminine. I think that is the strongest part.” The film was produced by James Franco—who, coincidentally, also happens to be the face of Gucci’s men’s colognes—and was directed by by Franco’s one-time New York University classmate Christina Voros. Is your interest piqued? Scroll down to read six things that solidified our girl crush on Frida Giannini after watching the film. More ![]()






