Celebrities love Lorena Sarbu! It’s only been three years since the Romanian-born, New York-based designer launched her first eveningwear collection, and her creations have already become red-carpet favorites, appearing on Carrie Underwood, Emma Stone, Heather Morris, Miranda Lambert, and more. ”The woman I design for is ambitious, she’s confident, she’s determined,” Sarbu told InStyle.com at her fall 2012 fashion show. “But she’s also authentic, she’s not afraid to show emotion. In fact, I welcome that to my designs. I want to translate this femininity and this toughness.” The mix is clear in Sarbu’s delicate gowns teamed with serious embellishments, and intricately beaded dresses with gutsy, up-to-there hemlines. Getting ready for a big event yourself? Heed her advice when choosing an outfit: “Just listen to your instincts.” See who else loves Sarbu’s designs in the gallery—we could be seeing something of hers at the Oscars this Sunday!
Celebrities love Jenny Packham! The British designer launched her collection in 2003, which she followed up with a bridal line the following year, and her designs have been red carpet regulars ever since, appearing on Kate Middleton, Kate Winslet, Kerry Washington, Angelina Jolie, and more. “I’m always flattered when someone chooses my designs,” Packham told InStyle.com at her spring 2012 fashion show in New York City. “I think women who like my dresses like to look feminine and classic but with modern elements.” The designer is known for her delicate eveningwear and sweet cocktail dresses with an emphasis on embellishment—a look clients like Jolie and Middleton adore. “I think if you want to emulate their style less is more,” Packham said of dressing the two style stars. “They’re about finding key pieces that have a perfect fit but still have an impact with subtle details and design techniques.” See who else loves wearing Packham’s designs in the gallery!
— Caitlin Petreycik, with reporting by Nakisha Williams
Celebrities love Marios Schwab! The London-based, Austrian-Greek designer and former Halston creative director launched his namesake label in 2005, and just one year later won best “New Generation Designer” at the British Fashion Awards. He made his London Fashion Week debut in 2007, and ever since, his bold, structured designs have been red carpet regulars, appearing on stars like Emily Blunt, Demi Moore, Jessica Alba, Leighton Meester, and more. “I’m interested in cultural icons—women who have made an impact in history through their character,” Schwab told us in Los Angeles recently. “There are so many women who have created that.” His signature body-conscious designs, which often feature rich materials like leather, velvet and jacquard, can be purchased at saksfifthavenue.com and openingceremony.com. If you pick up one of his creations, keep his dressing tip in mind: “The Marios Schwab girl is mystical and she likes enjoying fashion, but she also likes something that is not overshadowing her character and personality.” See who else loves Marios Schwab in the gallery!
— Lindzi Scharf
Celebrities love Mary Katrantzou! The Greek-born, London-based designer launched her first ready-to-wear collection in 2008, and her instantly identifiable vibrant prints became a red carpet favorite ever since. “It’s flattering,” the designer told InStyle.com of seeing stars like Keira Knightley, Hailee Steinfeld, Claudia Schiffer, and Dianna Agron in her designs at the British Fashion Council’s London Show Rooms event in Los Angeles. “It makes you happy because you never have that perspective until you see the clothes on a woman. It’s always been a woman with a strong presence. It’s amazing.” Last month, her skills were recognized in a big way when the 28-year-old won the Emerging Talent Award at British Fashion Awards. Her clothes are available now at net-a-porter.com, and next year she’ll be releasing collaborations with Topshop and Longchamp. Not ready for her print power? Heed her advice: “You have to have a little bit of fun—especially with prints. We all need a little bit of color and humor in our lives. Wear it confidently.” See who else loves wearing Mary Katrantzou’s designs in the gallery.
— Sharon Clott, with reporting by Lindzi Scharf
Celebrities love Erdem Moralioglu! The London designer launched his collection in 2005, and his pieces have been red carpet regulars ever since, appearing on Kate Middleton, Rashida Jones, Kate Bosworth, Elizabeth Olsen and more. “I’ve had the privilege of dressing a diverse group of women who are all amazing,” the designer told InStyle.com at the British Fashion Council’s London Show Rooms in Los Angeles recently. “It’s such a huge compliment. I love the idea of providing women with something that they feel really comfortable in and that makes them feel like a beautiful version of themselves.” The designer is known for his eye-popping prints and bold florals, and encourages women of all ages—even those who are hesitant—to embrace a vibrant palette. “Don’t be afraid of color,” he says. “Start off with separates and move towards a dress. A dress is such an easy way to get ready in the morning—you can zip yourself into it.” See who else loves wearing Erdem’s designs in the gallery.
— Lindzi Scharf
Celebrities love Aruna Seth! The British designer launched her bridal accessories line in 2009 with the idea of creating shoes that make you feel like a princess, and the results have landed on real-life royalty ever since. (Princesses Beatrice and Eugenie and royal relative Pippa Middleton are fans.) “Having the prestige of being British and having the royal family request and buy shoes from you is an amazing feeling,” Seth, inset, told InStyle.com. “They like these shoes because they are timeless, and they give you instant luxury.” See who else loves Aruna Seth shoes in the gallery, and find more styles at ArunaSeth.com.
Celebrities like Fergie, Selena Gomez and Beyoncé love Catherine Deane! The London designer started her label in 2005, and her styles have been popping up on the red carpet ever since. “I think the dresses get attention because they are feminine and demure with a sexy little twist,” Deane told InStyle.com. “As a brand we are still fairly undiscovered, yet these amazing women with all of these options available to them are choosing to wear our product.” Click through the gallery to see who else loves Catherine Deane!
Celebrities like Brandy and Jayma Mays love looks by Paule Ka. The label is quickly becoming a popular red-carpet choice, and you can thank the founding designer Serge Cajfinger(shown) for that. The Frenchman created the company 23 years ago, and he’s thrilled with its surging popularity with the Hollywood crowd. “I am always so delighted to see women wearing my creations,” Cajfinger told InStyle. “My creations are made for the girls of today. They want elegance, timelessness, creativity and modernity. They want to be different.” One of his recent favorites is dressing teen sensation Selena Gomez, which thrilled his niece. “She was so proud to see one of her idols wearing a creation by her uncle,” he told us. Click through the gallery to see who else loves wearing Paule Ka.