Cate Blanchett, actress and global ambassador for luxe skincare products by SK-II, teamed up with the brand to launch the Clear for Life project, which aims to bring clean drinking water to communities in need. And you can help! Visit SK-II.com and donate one liter of clean water simply by clicking “Share the Word” and sharing the message on Facebook, Twitter, or MySpace. No product purchase is necessary, and the more you click, the more water is donated. Clear for Life was inspired by Blanchett, after she donated three million liters of clear drinking water to communities in need at SK-II’s 30th anniversary. “I’ve always been obsessed with bottled water and clean drinking water,” Blanchett told InStyle. “It is a shocking fact that nearly a billion people in the world right now have no access to clean drinking water, and that number is set to double in the next 15 years.” The cause is close to the actress’s heart, not only since she’s from Australia, a country affected by drought, but also because the recent Japan tsunami is fresh on her mind. “You can’t forget that SK-II is a Japanese brand, and with everything going on in Japan, we’re working to see what can be done to bring clean water over there.”
Interested in helping out for free? Visit SK-II.com and get clicking today.
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• Fashion Gives Back to Japan
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Courtesy Photo (3); Time Inc Digital Photo Studio
