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With a new year comes new beginnings, especially when it comes to celebrities supporting their favorite brands. First up, Katie Holmes made her big debut as the new face of makeup brand Bobbi Brown, showing off her best smoky eye with the brand’s new eight-shade Long-Wear Cream Shadow Stick, which Brown will debut in February. Meanwhile, Pretty Little Liars star Ashley Benson is the newest face of evening-wear designer Faviana. “I had a great time shooting the different looks and I felt amazing in every dress I put on,” Benson said in a statement. It’s not the first time Benson has put on her modeling hat—last summer she and co-star Lucy Hale were the face of Bongo. Click through the gallery to see more celebrities starring in campaigns this year!

Victoria Will for Bongo (3)

Bongo just unveiled its new back-to-school campaign starring Pretty Little Liars’ Lucy Hale and Ashley Benson, and we have a behind-the-scenes look at the shoot. The actresses work leopard print blazers, rocker tees, and shredded denim in the ads, and their all-time favorite back to school outfits were just as adventurous. “In the 5th grade I thought I was really cool and I wore these sparkly snakeskin blue pants,” Hale told InStyle.com. “They were the most heinous pants you’ve ever seen in your life but I worked them.” Benson doesn’t have any elementary school fashion regrets either. “When overalls became capri overalls, I totally rocked those with a little one-shouldered tank and these bright red “McDonald” shoes,” she said.  “It was really bad, but at the time it was so in, and I loved it.” View more photos in the gallery, and shop the looks next month at Sears and Kmart stores.

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