Carrie Underwood is showing off her pitch-perfect complexion as Almay‘s newest spokesperson. The star, who recently launched a line of nail colors with Nicole by OPI, just signed on as the new global brand ambassador for the beauty giant. “Honestly, I could never be associated with a company I didn’t believe in,” she said in a release. “I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products. There’s really something for everyone and every occasion.” Underwood will front Almay’s full range, from skincare to color cosmetics, and she’s in good company — the ever-radiant Kate Hudson is also one of the brand’s celebrity faces, and we’re already wondering if we can expect to see a collaboration from the duo in the upcoming year. Keep an eye out for Carrie’s first campaign, which rolls out this week, and head over to almay.com to see behind-the-scenes pictures and footage!
For the Los Angeles premiere of Clear History, Kate Hudson accented her detailed Balmain getup with a neutral eye and clean skin. Thanks to the earthy color palette and careful blending, her makeup artist Melanie Inglessis achieved a fresh-faced look that still embodied the sexy, smudgy elements of a traditional smoky eye. “Kate’s dress was short, textured, and edgy, so I created a rock-and-roll smoky eye with a feminine touch,” Inglessis said. She began with Almay’s Intense i-Color Liquid Shadow + Primer in Amethyst ($8; almay.com) as the base, then layered on the brand’s Smoky-i Kit for Green Eyes ($8; almay.com) on top, concentrating the darker colors into the outer portion of Hudson’s eye. “The number one most-important rule is to blend, blend, blend,” Inglessis added. “I worked with creams and soft pencils and continuously blended. You want to be able to create the smoky effect to the shape of your eye, so blending is key.” Almay’s Defining Liner in Mocha ($8; almay.com) was smudged around the star’s upper and lower lash lines for subtle definition, and an ample coat of Revlon’s Lash Potion Mascara ($8; revlon.com) finished the look. “This is mostly a night out look because of how deep and sultry it is,” said Inglessis. Practice makes perfect — and we’re definitely practicing our blending skills to try this look for the weekend.
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Kate Hudson‘s complexion never ceases to look flawless, and for her latest Almay campaign, the star got her glow on to show off the effects of the brand’s new multi-tasking CC cream ($9; almay.com). “To have to apply sunscreen and then apply makeup or foundation over it can be costly and a bit of a hassle,” Hudson said. “The Almay CC Cream allows you to have both in one, and it can protect your skin while you’re off at the kids’ soccer games, or playing volleyball at the beach.” We got an exclusive look at her upcoming TV spot, in which Kate continues to be her bubbly, fun-loving self. “It’s more real life, and you’re kind of getting an intimate moment with the real Kate — not just the Almay ambassador,” director Lisa Cholodenko said. Click the photo to take an trip on the set, and scroll down to see a behind-the-scenes clip!
Kate Hudson is baring it all in her latest Almay campaign! We got a sneak peek at Hudson’s shoot for the brand’s Bold Nudes Intense i-Color Palette, where she contrasted her glamorous role as Cassandra on Glee with a more natural look. “I think we [wanted] Cassandra to be heavy in terms of her makeup,” Hudson told us at the palette’s launch. “We did a little more than normal because she’s a little bit harder, and we wanted to make sure that you can really see the makeup.” And the trio of shadows can accommodate her character’s flair for dramatic makeup, too. The tawny neutrals work for smoky and minimalist looks alike, and come in shades to flatter every eye color. Shop the palette for $8 at target.com, and check out the gallery to take an exclusive look on set!
Kate Hudson had a busy day yesterday! Right after she helped Almay launch its Intense i-Color Bold Nudes and Smart Shade Mousse Makeup Launch event at The NoMad Hotel in New York City, the actress headed uptown to the Broadway Screening Room to host a private screening for pal Naomi Watts’s upcoming film, The Impossible. With the movie focusing on the true-life story of how a family survived the Indian Ocean tsunami, we asked the 3.1 Phillip Lim-dressed Hudson about her own family. “The more kids, the less time for anything!” the mother of 18-month-old Bing and 8-year-old Ryder told InStyle.com. “There is just so much life in our house and so much laughter. There’s just nothing in the world more wonderful watching your children just enjoy each other and have so much joy.” Click through to see more photos from this week’s biggest parties!
Kate Hudson shot a commercial for Almay’s new wake-up liquid makeup and only InStyle.com has the behind-the-scenes shots of Kate on set! “The whole concept is that waking up is not always the easiest thing to do,” Hudson said of the formula. “It makes sense that putting something on your skin, your lips, your face, can make you feel fresh in the morning, and it really does do that.” The foundation sets a luminous finish and provides an SPF 20, it’s also oil and fragrance free and doesn’t contain talc or parabens. Check it out for $12.99 at almay.com, and click through the photos to see more of Kate Hudson at the shoot.
Kate Hudson’s skin always looks flawless, which is why we caught up with the new mom and Almay brand ambassador to find out how she maintained her radiant glow during pregnancy and beyond. “When I was pregnant, I found that I did have a lot of hormonal skin issues,” Hudson told InStyle.com. “I had to adjust my skincare routine accordingly during those nine months, and again after I had my son Bingham.” Find out how she did it, and learn her top five skin secrets in the gallery.
Kate Hudson has just been named the global brand ambassador for Almay. As the beauty company’s newest face, the actress will appear in print, TV and Internet ad campaigns as well as represent Almay’s philanthropic efforts, starting tonight with the Almay Rainforest Concert at N.Y.C’s Carnegie Hall. “Almay is known for its fresh, effortless approach to beauty. I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman,” Hudson said in a statement. “At the end of the day we all want to have fun and feel beautiful.” With her sunny personality and infectious smile, we have no doubt Hudson will succeed in inspiring women to do just that.