Ad Campaigns : InStyle.com What's Right Now

First Look: Gisele Bündchen Modeling for Chanel Makeup

Feb 11, 2013 @ 3:55 pm

Chanel tapped Gisele Bündchen to be the face of the luxe label’s new makeup line Les Beiges, which launches stateside in this August. “Modern, independent and positive she is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow,” the brand said in a statement. Get a first look at the new campaign in the video.

Plus, see more celebrities modeling in ad campaigns!

celeb campaigns

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• Gisele Bündchen’s David Yurman Campaign
• Gisele’s Best Outfits Ever!
• Tom Brady and Gisele Welcomes a Baby Girl More

— Jennifer Davis

Courtesy Photo (2)

Candice Swanepoel Models for Swarovski

Feb 5, 2013 @ 4:20 pm

Victoria’s Secret Angel Candice Swanepoel knows a thing or two about strong feminine sex appeal, and that’s just what she’s bringing to Swarovski’s latest ad campaign. Shot by fashion photographer Nick Knight (one of Gaga’s favorites), the images depict Swanepoel donning sleek-looking, crystallized active wear that include dumb bells, skiing goggles, and a helmet. “Nick catches her spirit perfectly,” Swarvoski executive Nadja Swarovski said in a statement. “Beautiful, healthy, and strong, she is in charge, and can compete in any way. She is also fun and kind of humorous.”

Plus, see more celebrities modeling!

stars in campaigns

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• History of the Million-Dollar VS Fantasy Bras
• Severine’s Gown with 600,000 Crystals
• Miranda Kerr on the VS Fashion Show

— Meghan Blalock

Pretty Little Liars star Lucy Hale Models for Bongo

Jan 30, 2013 @ 2:35 pm

Courtesy of Bongo (3)

Pretty Little Liars star Lucy Hale returns as the face of Bongo, modeling all of the clothes for the new spring collection. Last season, Hale posed with co-star Ashley Benson for the brand’s back-to-school campaign, but she’s going solo to show off the label’s warm-weather designs, like neon denim, sheer lace tops, and bright accessories. “There’s a lot of really cute denim shorts, a lot of neon shorts, a lot of printed and floral shorts, which are for me, my favorite part,” the actress said in a behind-the-scenes video. Shop the collection exclusively at Sears and Kmart come March.

Plus, see more stars modeling!

Celebrity Models

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• Found It! Lucy Hale’s Coral Lipstick
• See Lucy Hale’s Transformation
• Try-on Lucy’s Hair!

— Jennifer Davis

Sam Edelman’s New Muse: Kate Upton

Jan 29, 2013 @ 12:54 pm

Courtesy Photo

Kate Upton stars in shoe designer Sam Edelman’s latest ad campaign! The blond bombshell promotes the brand’s new spring line in the just-released black-and-white images, wearing a curve-hugging black dress and showing off a pair of snakeskin strappy sandals. The designer also took to his Facebook page to announce Kate as his “new muse,” describing her as “sexy and sophisticated with an urban edge.”

Plus, see more stars modeling!

celebrity ad campaigns

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• Kate Upton Covers Sports Illustrated
• Million-Dollar Fantasy Bras: A History
• Sam Edelman for American Eagle

— Meghan Blalock

Courtesy Photo (3)

Skyfall’s Bond Girl Bérénice Marlohe Models for Swarovski

Jan 25, 2013 @ 5:16 pm

Bérénice Marlohe is moving from Bond Girl to Swarovski Girl as the face of the accessory brand’s new Sparkling Moments campaign. “The idea was to show how the sparkle and beauty of the jewelry transcends simple moments of a woman’s daily life,” photographer Signe Vilstrup said of the look. And Marlohe is no stranger to sparkle or beauty! The French stunner starred in Swarovski’s fall 2012 campaign, and she wore a gown decked out in 60,000 Swarovski crystals when she starred in Skyfall.

Plus, see more celebrity ad campaigns!

Celeb Campaigns

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• Bérénice’s Swarovski Skyfall Dress
• Marlohe’s Skyfall Premiere Looks
• Adele’s Oscar Nominated Bond Theme Song

— Jennifer Davis

Courtesy of Keds

Taylor Swift Models for Keds

Jan 25, 2013 @ 11:20 am

Taylor Swift is back with Keds! The singer stars in the shoe brand’s spring campaign, and this time she’s switched out her signature red sneaks for a cute pair covered in black-and-white polka dots. The campaign is dubbed Bravehearts and is the result of the collaboration with bravehearts.com, a new lifestyle site that aims to inspire girls everywhere to be brave in their everyday lives. “I am so excited to be working with Keds,” Swift said in a statement. “The campaign is a tribute to brave girls everywhere.”

Plus, see more stars modeling!

CELEBRITY AD CAMPAIGNS

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• Taylor Swift at the AMAs
• Swift’s “Begin Again” Video
• Taylor and More Grammy Nominees

— Meghan Blalock

Kate Hudson to Design for Ann Taylor

Jan 24, 2013 @ 11:57 am

Courtesy Photo

Kate Hudson is once again the face of Ann Taylor, starring in the label’s spring 2013 campaign, shown above. And, starting this season, her role for the brand will become even bigger—she’s designing AT’s first-ever celebrity capsule collection! “Working with Ann Taylor has been a great creative experience and there is a really wonderful connection,” Hudson said. The clothes, due out this summer, will be inspired by her red-carpet style (which is fabulous, as we all know). While we wait to see the star’s creations, check out her latest modeling gig above, showing off clothes that will land in stores this February. “Putting these outfits together has been incredibly fun—they have such youthful energy and flair!”

Plus, see more celebrity ad campaigns!

Celebrity Campaigns

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• Behind the Scenes at Kate’s Almay Shoot
• Check Out Kate’s Best Looks Ever!
• Lea Michele and Kate’s Glee Dance Off

— Jennifer Davis

Courtesy Photo

New Campaign Alert: Katie Holmes for Alterna Haircare!

Jan 18, 2013 @ 12:27 pm

Katie Holmes is expanding her presence in the beauty world! The actress, who is the first celebrity face of Bobbi Brown cosmetics, just signed on as the co-owner and spokesperson for Alterna haircare. According to Holmes, one of the driving forces behind her decision was the brand’s eco-friendly nature. “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” she told WWD. “It’s good for my hair and good for the earth, so I feel good using it.” Plus, Alterna’s president Joan Malloy hinted that a hair accessory collaboration with the star’s Holmes & Yang label may be in the works. We’re crossing our fingers! Keep an eye out for Holmes’s campaign shots for the brand’s Bamboo Smooth Kendi Oil, which roll out in mid-February.

See more celebrity campaigns in our gallery!

CELEB CAMPAIGNS

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• Try on Katie Holmes’s Many Hairstyles!
• Katie’s Broadway Style
• Katie Holmes for Bobbi Brown

— Marianne Mychaskiw