Ad Campaigns : InStyle.com What's Right Now

First Look: Tilda Swinton’s Chanel Campaign

May 6, 2013 @ 4:45 pm

Tilda Swinton is Chanel‘s newest spokesperson, and the label just revealed a sneak peek at the star’s debut campaign, shot with Karl Lagerfeld behind the lens. In this first look, Swinton models pieces from Chanel’s Scotland-inspired pre-fall 2013 collection, entitled Paris-Édimbourg Métiers d’Art. “Tilda perfectly embodies the Paris-Édimbourg collection,” Lagerfeld said in a statement. “She is of course Scottish, but more than that she is a modern woman, a timeless icon of elegance.” See the campaign in full later this month—with Swinton in bold tartan and tweed pieces, of course—and head over to chanel-news.com to peep more pictures from Swinton’s shoot.

Plus, see our favorite runway pieces from Chanel’s Paris-Édimbourg Métiers d’Art collection.

CHANEL MÉTIERS D'ART

MORE:
• See Keira Knightley as Coco Chanel!
• Karl Lagerfeld’s Ice Cream-Inspired Shoes
• Chanel’s Scotland-Inspired Collection

— Marianne Mychaskiw

Cheers to H&M! Their Gorgeous Real-Size Model Inspires Bathing Suit Try-Ons

May 1, 2013 @ 4:15 pm

Courtesy H&M

The countdown to Memorial Day is ON, and we’re getting some major inspiration from H&M. Not only does the retailer have Beyonce singing “Standing on the Sun” in their latest swimwear, they also enlisted another Real Woman With Real Curves to model swimwear, model Jennie Runk. Her real-woman body serves as an inspiring and refreshing reminder that size is not an indicator of beauty, and we particularly love the positive message that this campaign sends. So start suiting up! To see more styles from their beachwear collection and find a store near you, head to hm.com.

Plus, see celebrities in bikinis!

star bikinis

MORE:
• Beyoncé’s H&M Video
• David Beckham Runs in H&M Boxer Briefs
• H&M Makes Its Fashion Week Debut!

— Jennifer Davis

Eva Mendes for Vogue Eyewear: “I’ve Wanted Glasses My Whole Life!”

Mar 14, 2013 @ 5:00 pm

Courtesy Photo (3)

Eva Mendes is the new face of Vogue Eyewear, and she couldn’t be more excited—because she finally gets to wear the eyeglasses she’s always wished she needed! At the launch of her Mario Testino-shot campaign in Los Angeles, Mendes (wearing a lace Valentino frock that made it into our Look of the Day roundup) confessed to InStyle.com, “I know this sounds really strange, but I’ve wanted [to wear eyeglasses] my whole life! I remember the little kids in like the 4th or 5th grade that were so cute, and I thought they were special because they got to wear glasses.” And now that she does need them, she has plenty to choose from! The actress modeled cat-eye reading glasses and Jackie O. sunnies side-by-side in her campaign, and she told us she created a character for each look. “They had names like Carmen and Maria. Like, Carmen’s excited to go back to school! Adding a back story made things more fun.” Most importantly, her new shades offer her the protection she needs. “Living in beautiful Los Angeles, the sun is almost always out. It’s rare to catch me without sunglasses when I’m out and about running my errands.” A great reason to need them! Shop all of the looks Eva is modeling here on vogue-eyewear.com.

Plus, see more stars in campaigns we love!

STARS IN CAMPAIGNS

MORE:
• See Eva Mendes’ Best Beauty Looks Through the Years
• Eva Celebrates the 20th Anniversary of Mugler’s Angel Scent
• Eva and More Model the Sexiest Lingerie in Movie History

— Rose Walano

Emmanuelle Chriqui Models for Charles David + Will Design a Capsule Shoe Collection This Fall

Mar 4, 2013 @ 5:27 pm

Courtesy Photo

Emmanuelle Chriqui is the new spokesperson for Charles David, with the shoe label debuting this spring season ad campaign today. “I am so excited,” the former Entourage star said of her new gig. “Charles David shoes are not only sexy and fun, but also comfortable, elements I always look for in a shoe.” And Chriqui isn’t just a pretty face for the brand—she is already on board to continue her modeling through fall, with a twist: When she returns, she’ll also be showing off her own designs as part of the Charles David by Emmanuelle Chriqui collection. “Not only have I been a fan of their shoes for some time, but to have the wonderful opportunity to design a capsule collection for them has been an absolute thrill,” she said. “I look so forward to going on this journey with them.”

Plus, see more celebrities in ad campaigns!

stars in campaigns

MORE:
• Jennifer Lawrence Models for Dior
• Heidi Klum’s New Balance Collection
• Style Secrets from Sloan

— Jennifer Davis

Oscar Winner Jennifer Lawrence Models for Dior: Behind-the-Scenes

Feb 26, 2013 @ 4:22 pm

Oh, to be Jennifer Lawrence! She picked up a Best Actress Oscar Sunday night—while sitting two seats away from her handsome co-star Bradley Cooper—and she got to do it in a pale rose Dior Haute Couture princess dress. Not to mention she stars in the ultra-glamorous shoot for the brand’s Miss Dior handbags, a behind-the-scenes peek at which Dior just released. “Dior represents beauty and strength in women, and that’s how I feel when I’m wearing his clothes,” Lawrence said while posing with the brand’s pastel chain totes. “It just makes you feel so confident.” Our girl crush is firmly cemented.

What about you? Are you a bigger J-Law fan post-Oscars?

JEN'S BEST LOOKS

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• Jennifer Goes Back to Black Hair
• Shop Jennifer’s Nude Oscars Lipstick
• See Jen in the First Catching Fire Poster! More

Courtesy Photo (2); WireImage

Heidi Klum for New Balance: Her New High-Tech Collection

Feb 26, 2013 @ 2:15 pm

Heidi Klum teamed up with New Balance again—and this time her creations, in stores today, are more performance-driven than ever! That’s because the latest 12-piece HKNB collection, which includes this strawberry tank ($45) and lime pullover ($70), boasts a breathable fabric that helps wick moisture before it has time to set—an asset for hard trainers! And it’s only available at Lady Footlocker. “As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are most comfortable and work for all my activities,” Klum has said. Shop the entire HKNB collection in select Lady Footlocker stores starting today. And after you’ve shopped, get fit with Heidi’s workout routine, below!

HEIDI'S WORKOUT

MORE:
• Heidi Klum at the 2013 Oscars!
• Heidi Klum’s Biggest Surprise
• Heidi at New York Fashion Week

— Rose Walano

First Look: Jennifer Lawrence’s Miss Dior Campaign (This Is Why She Wears Dior All the Time!)

Feb 22, 2013 @ 4:00 pm

Courtesy of Dior

Ever since Christian Dior announced that Oscar nominee Jennifer Lawrence would be the face of its Miss Dior handbag collection in October, she’s been wearing Dior Couture gown after Dior Couture gown for the Golden Globes, SAGs, and BAFTA Awards in support of her new gig. And—not a moment too soon, on the weekend the Silver Linings Playbook star might take home Oscar gold—Dior released the campaign featuring glamorous shots of its new celebrity model showing off the latest Miss Dior chain bags. Now that these are out, we’re more sure than ever that we’ll see the actress in another Dior design at this Sunday’s Academy Awards, too. “I am going to go for fashion this time [at the Oscars],” Lawrence told InStyle.com. “I say that, but that’s the problem with the Oscars, they’re always at the end, where you are just exhausted from dressing up, so I never care. Now, I will. Fashion.” And Dior fashion at that! Tell us: Do you like her model style?

Plus, click through to see more celebrities in campaigns we love.

CELEB CAMPAIGNS

MORE:
• Jennifer Lawrence Debuts Lighter ‘Do
• First Look at The Hunger Games: Catching Fire
• What Is Everyone Wearing to the Oscars?

— Rose Walano

Courtesy Photo (2)

On Set With Revenge Star Ashley Madekwe for Joico Haircare

Feb 20, 2013 @ 2:13 pm

Revenge‘s Ashley Madekwe boasts enviable ombre waves and a chic designer wardrobe, on- and off-set—so it’s no wonder haircare line Joico tapped her as its latest face and stylist. Madekwe joined Joico at the Los Angeles shoot for their “Drab to Fab” web series, where she gave real girls style tips to match their recently made-over hair. “They did the hair, I did the wardrobe picks. And everyone’s so sweet. I really enjoyed it!” Madekwe shared from the Joico set (where we also talked about her all-time favorite Revenge looks). Click through to see more behind-the-scenes shots, plus more on Ashley’s favorite Joico products and what she does to keep her hair so healthy.

— Rose Walano

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