H&M is getting a dose of Parisian chic! French designer Isabel Marant, the woman known for creating laid-back, sexy designs and kicking off the ubiquitous wedge sneaker trend, will debut a collaboration with the retailer this fall. “H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a statement. The collection will feature clothing and accessories for women inspired by her French aesthetic, as well as her first-ever collection for men. “I aim at creating something real—something women want to wear in their everyday lives—with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy,” she added. “The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.” Watch the video above to get a sneak peek at her design process, and shop the collection when it arrives in stores and online starting November 14.
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