Donna Karan continues to celebrate her eponymous label’s 30th anniversary, and just launched a fall/winter 2014 campaign that features Karlie Kloss. The model appears in ads wearing Karan’s creations and is visible in the video and images from an assortment of angles, which is a nod to the label’s theme of movement.
“Thirty years ago, I set out to design clothes for the woman who lives in motion,” Karan says in a press release. “A creative, urban woman like myself, who juggles myriad roles—professional, wife, mother, philanthropist.”
For the new Women in Motion campaign, Karan partnered with Steven Sebring, who created a new type of art technology that melds video and photos. Sebring captured Kloss from various perspectives by using 100 cameras inside a geo dome. The result is a video that is actually a set of sequenced photos.
“Today, the Donna Karan woman is busier than ever. She’s become more powerful, more sensitive, more artistic, and more expressive in how she approaches her life,” Karan says. “I wanted to capture the essence of this woman. To visually capture a woman’s soul and spirit from the inside out.”
Check out the video below, plus click through our gallery to see celebs wearing Donna Karan!