Winona forever! 42-year-old actress Winona Ryder has been chosen to front Rag & Bone’s fall/winter 2014 campaign, and the first look at her ads is here. Though Ryder has been off the scene for awhile, she’s no stranger to fashion campaigns—the star is the former face of Marc Jacobs—and she’s certainly a style icon.

“To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality,” Marcus Wainwright, managing partner of Rag & Bone, said in a statement.

See More Photos: Winona Ryder’s Changing Looks

Ryder’s campaign was photographed by Glen Luchford and art directed by Peter Miles, in Coney Island, N.Y., which resulted in stunning in black-and-white images. “We wanted to shoot our FW14 campaigns in New York and thought Coney Island, with its gritty amusement district which is so atmospheric and authentic, would be a good fit,” Wainwright stated. “No direction was given—the talent was shot in a freewheeling style so their personalities would come through.”

The full ad campaign will drop this fall—until then, enjoy the striking teaser above.

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