Kate Upton’s first campaign for Bobbi Brown has been revealed! Following in the footsteps of Katie Holmes as the face of the brand, the 22-year-old model will star in ads for the makeup mogul’s latest summer collections, set to hit stores in July: Surf & Sand (above), loaded with warm-weather essentials, and Crazy for Color, which introduces 32 new lipstick shades. As expected, Upton looks gorgeous in the beach-inspired promo, sporting shimmery neutrals, bold brows, and a glowing complexion.

“I was drawn to Kate because — not only is she incredibly beautiful — she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” Brown said when announcing Upton’s new role in March. “She loves life, and that is pretty powerful.”

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