Your weekly blowouts just got a whole lot chicer! Gwyneth Paltrow and celebrity hairstylist David Babaii have teamed up with Blo, the original blow dry bar, to bring affordable, red carpet-worthy blowouts to women everywhere.
With the Goop founder’s perfectly coiffed tresses, trendsetting expertise, and prior experience in the “no cuts, no color” philosophy (the pair opened Babaii Blow Dry Bar in LA), we couldn’t think of a better match for the growing business and clearly, Blo CEO Ari Yakobson agrees. “I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company,” he says in the press release. “This is a tremendous benefit for our current and future franchise partners. Our loyal guests are going to love this collaboration.” We can’t wait to see what styles they bring to the menu!
Don’t have time to hit the salon? Find 5 steps to a glam blowout in our gallery!