Could this be the best case of déjà vu ever? Christy Turlington Burns, who was famously the face of Calvin Klein’s Eternity fragrance 25 years ago, has reprised her role for the brand, this time alongside her husband, Ed Burns. And Turlington Burns does not look a day older than she did in the original ads.
This campaign, shot on location in Turks and Caicos by photographers Inez Van Lamsweerde and Vinoodh Matatin, shows the gorgeous couple sharing intimate moments on the beach. They will also appear in the ads for two new Eternity fragrances, Eternity Night and Eternity Night for men.
Additionally, Calvin Klein announced a new philanthropic initiative, The Eternity Project, which will spread the message of eternal love and commitment by supporting various charities. Turlington Burns’ charity Every Mother Counts, which aims to end preventable deaths caused by pregnancy and childbirth, is the first to partner with The Eternity Project. For one week in May, the proceeds from the 25th anniversary edition bottles of Eternity Calvin Klein will go towards supporting Every Mother Counts.