The facts are in, and we’ve finally got a bead on what women want when it comes to fragrance (gentlemen, listen up). Recently Elizabeth Arden with the help of scent psychologist, Dr. Rachel Herz, conducted research to better understand the link between odors and perception, emotion, memory, and cognition. Dr. Herz did a study with ladies in many different stages of life and found that every age group chooses fragrance for different reasons. Click through the gallery to find out which scent works best for you.
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