Back in March, it was revealed that Reese Witherspoon had poached C. Wonder president Andrea Hyde to be the CEO of her then-unamed lifestyle company, and now its moniker has been revealed! Witherspoon’s venture will be called Draper James, which is reportedly a combination of her grandparents’ names.
What further details do we know? Witherspoon plans to launch the company in 2015, and it will feature at least one retail store and a range of products including bed and bath items, lingerie, handbags, home goods, fragrance and cosmetics, furniture, swimwear, stationary, baby gear, and storage containers. “This multi-channel lifestyle brand founded by Reese Witherspoon will emphasize her southern roots and personal style,” states the official description of Draper James.
No other information has been released, but if the actress and mother of three’s classically chic style and Southern charm are any indication, the lifestyle company is sure to be a major hit!
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