Zoe Kravitz, is that you? At the launch of CHOO.08 in Beverly Hills, the star and Alexander Wang muse revealed¬†her new blonde bob, which she complemented with choppy fringe. Her new hue first made its debut at Coachella, and we admit, we almost didn’t recognize her!¬†Always one to spark a new trend, Kravitz has had her fair share of edgy hairstyles in the past — she has worn ombre highlights, purple streaks, short retro-inspired bangs, and even cut her hair into a short pixie back in 2012. Her blonde ambitions are in-line with the recent trend of celebrities lightening up for spring (here’s looking at you, Vanessa Hudgens and Sarah Hyland!), and looks amazing against her warm complexion. Besides, if anyone can pull off such a dramatic look, it’s Zoe!

See more celebrity hair makeovers in our gallery.