To celebrate its 130th anniversary, Bulgari is releasing a new silver and ceramic Save the Children pendant as part of its B.zero1 line. The iconic jewelry brand partnered with Save the Children in 2009 with the intention of raising money to help disadvantaged children around the world. In 2010, they launched the B.zero1 line and released a Save the Children ring. Since then, Bulgari has raised over $27 million in donations for the organization.
Hollywood hasn’t been shy about showing its support for this major philanthropic partnership. Over 170 celebrities, including Naomi Watts, Meg Ryan, Camilla Belle, Jeremy Piven, Ben Stiller, and Olivia Munn, have posed for photographer Fabrizio Ferri wearing the ring and, more recently, the pendant. The jewelry brand is hoping to raise an additional 1 million euros (over $1.3 million) with the release of the pendant.
“The new Save the Children pendant intensifies our contribution and funding. It is my heartfelt belief that aligning common interests across our two worlds and cultures will not only enhance Bulgari’s corporate reputation and Save the Children’s philanthropic reach, it will also make all of us even more passionate and committed about what we do,” said Jean-Christophe Babin, Bulgari’s CEO.
The Save the Children pendant will be available this month at Bulgari.com for $480, of which $100 is donated to Save the Children.