No more hiding beneath that overcoat, ladies. Spring has finally arrived at our doorsteps. But, just in case you need a refresher, this season Lands’ End is showing you “How to Spring”. Drawing inspiration for this season’s collection from all over the world–the Lands’ End design team was most recently in Paris for the shows– this trusted American brand is reblooming. The latest collection is all about “becoming a style advocate for our customer,” says Lands’ End Executive Vice President, Chief Merchandising and Design Officer, Michele Donnan-Martin. Already legendary for their service, quality and value, Lands’ End is amplifying the style element of their brand through their latest campaign. “It’s meant to be a little bit disruptive, to have her [the Lands’ End customer] stop and pause,” says Donnan-Martin. So, while Lands’ End is usually known for their “quiet and confident style,” as Donnan-Martin says, you’re going to find it hard to keep quiet about this vibrant collection. Made with the active Lands’ End consumer in mind, you’ll find it easy to move from work to play with just a few easy accessory changes. Looks like a fun package is going to be joining Spring at our doorsteps after taking a look at this collection.
Here are 4 ways to Spring your wardrobe:
● Ladylike Florals: “What girl doesn’t dream about having it rain flower petals all around her?” says Donnan-Martin, who informed us that they used thousands of flower petals while shooting their Spring campaign. While that may not be a reality for most, finding the perfect floral patterned garb can be! The Lands’ End Ponté dress just so happens to come in a distinguished floral and is the perfect dress whether you are a size 6 or 16 according to Donnan-Martin.
● Energetic Stripes: No spring wardrobe is complete without a stripe, but mix it up by choosing a piece with contrasting stripes or an unexpected color. The Lands’ End swim tee will happily take you from beach and pool to beyond. Just keep going.
● White on White: “There’s just nothing better than a crisp white shirt, paired with a white jean and beautiful accessories,” says Donnan-Martin. And with the Lands’ End no iron pinpoint shirt, we dare you not to wear this look after Labor Day.
● Iconic Texture: Spring often has its chilly moments, so, cozy up in a textured sweater. Their quintessential cables in cheerful, melons, mint, and more are destined to be the perfect fit.