Finding the perfect baby gift is always a challenge, but these mini moccasins are a guaranteed score.

A few years ago, Susan Peterson turned her blog Freshly Picked into a booming e-commerce site after she developed well-fitted baby moccasins that have literally taken the celebrity mini-me scene (and Instagram with 100k+ followers) by storm!

Kourtney Kardashian nabbed a pair for baby Mason and has since turned Kim’s daughter North into a fan. And the sisters are hardly alone. Other famous moms like Jessica Alba, Jamie King, Jessica Simpson, Beyoncé and Victoria Beckham have also nabbed Freshly Picked mocs for their little ones. Ciara, who is expecting, even has a pair waiting for her baby boy.

So how does an idea grow from one pair of mocs to thousands? Like all great inventions, the ones that stick always solve a basic problem. “When my second son was born I couldn’t find any baby shoes that looked good and would stay on his feet!” Peterson says. Going for $60 a pair, each leather shoe molds to baby feet with wear. While stylish moms will be happy to find that though the moccasins are available in just one style, they come in a rainbow of hues and fun prints like camo. Colors can sell out quickly so head over to freshly-picked.com to check ‘em out!