Miranda Kerr - Escada Joyful
Courtesy Photo

Miranda Kerr is quite the beauty entrepreneur these days — she already runs a successful skincare line, Kora Organics, and with her role as celebrity ambassador for Clear Haircare already under her belt, she plans to conquer the fragrance world next.

The model has just signed on as the celebrity face of Escada’s upcoming fragrance, Joyful. “Escada, particularly the new fragrance, has a lot of synergy with my personal outlook,” she says in a release. “It encourages positivity and confidence to see the bright part of life. I’m delighted about this new partnership and look forward to sharing more on the fragrance in the upcoming months.” No word yet on the exact notes used in the fragrance, but the behind-the-scenes Instagram Kerr posted suggests an abundance of lively florals. Keep an eye out for Escada’s Joyful scent this fall, with more sneak peeks at the perfume and Kerr’s campaign to come as the launch date approaches.

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