Stone Fox Bride
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Stone Fox Bride creative director Molly Guy is in the business of selling wedding dresses, but she’ll be the first to point out that a wedding is about so much more than what you’re wearing. In fact, she says, the dress is only about an eighth of it. “It’s about finding who you are and letting go of your past and finding your future,” she says.

With that in mind, the Manhattan-based retailer launched stonefoxtales.com, a blog full of inspiration, stories and other resources for brides-to-be. Launched in March, The blog hosts tons of gorgeous real wedding photos, frank engagement stories, and articles on more “dark and dirty” subjects, like body image and how to make sure your bridesmaids don’t end up hating you.

Guy, one of the nominees from InStyle.com’s 2013 Social Media Awards, decided to start Stone Fox Bride in 2011 after searching for a more bohemian, less fairy princess, dress for her own wedding the year before. “I realized when I was looking for a dress that I couldn’t find a store in New York City that suited my sensibility, which is much more low key,” Guy says. With the help of her business partner Pete Shapiro, Stone Fox Bride was born. “Our mission is to provide awesome dresses, rings, veils, and resources for Stone Fox brides-to-be who are looking to have a really meaningful, beautiful, mellow, insanely cool wedding of their dreams.”

In its downtown Manhattan salon and on its website, the company offers a carefully curated selection of wedding gowns from a $1,500 flowy, bohemian cotton sheath to a $6,500 strapless silk bustier with layered silk chiffon skirt. In addition to the Stone Fox Bride collection, they also carry other brands with the same tulle-free esthetic, including Ryan Roche and Mandy Coon (one of her dresses is a $12,000 creation called the Intergalatic “Cate” Gown, a sheer hand-sewn silver lace peplum dress with exposed front metal zipper). To complete the look, the company also sells handmade, customizable veils (think lace trim and dip-dyed), fresh flower crowns, vintage flower girl dresses, and ethereal, deconstructed floral arrangements.

Not getting hitched anytime soon? Stone Fox Bride also carries both new and vintage clothing that’s perfect for everyday wear, from silk jumpsuits to oversized cashmere sweaters and delicately worn kimonos. “I definitely want our fan base to know that they don’t have to wait to have a ring on their finger to come to us,” Guy says.

Want more wedding gown inspiration? Check out six bridal trends straight from the red carpet.

—Rita Kokshanian