Tech Yeah
Courtesy Photo

We’ve all tried the ever-hyped fitness trackers, but if you’re anything like us, you now have a drawer full of unused rubber wristlets. They’re bulky, boring, and let’s face it—they’re often pretty ugly. This spring, Tory Burch and Fitbit are teaming up to change that with a line of fashion-forward accessories that include bracelets, necklaces, and pendants all with the Fitbit tracker that syncs wirelessly to your iPhone or Android and measures steps taken, calories burned, active minutes asleep and awake. The first of many designer and tech collaborations to come, we love the preppy, everyday wearability of the Tory Burch brand that will perfectly translate with a fitness tracker that you’ll want to don at work, weekends, and parties. James Park, the CEO and co-Founder of Fitbit explained, “Since our success has come from offering innovative technology with attention to design, partnering with Tory Burch makes perfect sense. We are thrilled to give users another way to stay active and show off their style at the same time.” And we’re finally ready to toss those old wristbands for some new jewelry!

The Tory Burch for Fitbit accessories collection will be available in Spring 2014 through Fitbit.com and ToryBurch.com.