At first glance, the silk charmeuse blouse or the printed twill trousers featured on the retail website, Accompany, certainly grab your attention. But it’s what is on the inside that really counts. Before clicking the “Add to Shopping Cart” button, you’ll realize that beautifully crafted apparel isn’t the site’s only guarantee; each item has a story. The shirt you’ve fallen for was hand-painted by at risk women in Cambodia, and local Ghanaian artisans made those pants.

Accompany’s merch is handmade, artisanally crafted, fair-trade certified or sold to support a humanitarian cause. “Shopping becomes a more emotional experience,” Jason Keehn, the company’s CEO and Founder, told us. “You connect with another human being and know what impact your purchase is having on their community–there’s a direct connection.” Having worked with fashion companies like John Varvatos and Kenneth Cole while completing an M.S. in Global BioEthics at Columbia University, Keehn’s vision for the brand is both academically and stylishly grounded.

And there is something for everyone—the site has thoughtfully curated, seasonally shifting boutiques. At the moment, styles that speak to bohemian, modern and preppy aesthetics are showcased. In addition to womenswear, there are menswear and home sections—even a separate portal that draws attention to pillows made in the Philippines whose proceeds are donated entirely to the recovery efforts for Typhoon Haiyan.

Perhaps years from now there will be the assumption that the purchases we make are inherently interwoven with the ethical fashion movement. In the meantime, Accompany is proving that online shopping can in fact, be a feel-good, globally conscious experience.