Could you imagine life without the Internet? Well, just 25 years ago the World Wide Web was just beginning. Fast-forward to today, and it’s clear our lives will never be the same. Of course, it most notably has transformed the way we communicate, but it’s also vastly influenced how we shop—something that we take pretty seriously here at InStyle.com.

And while we all know how sites like Amazon have changed the online retail game, there are many smaller players that are revolutionizing the way we score great fashion and beauty finds. Just take a look at our #BestofDigi feature for the plethora of proof. From designers like Tory Burch and Victoria Beckham,who are changing the e-commerce landscape, to beauty sites like Jamberry and consignment shops like Snobswap, the options for online shoppers are endless, and many are still innovating!

Check out all of our favorite #BestofDigi finds, and meet 17 female digital innovators who are aiming to revolutionize the way we shop even more.