It’s like clockwork — as soon as the weather cools down and the leaves begin to change, a deep oxblood lipstick quickly becomes a fall staple in our makeup bags, and according to the runways at Fashion Week in New York City, we can expect the trend to continue this year! Models at Rebecca Minkoff (pictured above), Zimmermann, and Tracy Reese (both below) went with super-saturated finishes, while Tadashi Shoji and Rebecca Taylor opted for a low-key sheer effect. “Oxblood is the new power pout — it plays beautifully with the strength of fall’s masculine silhouettes and moody color palettes,” says Sarah Lucero, lead makeup artist at Minkoff’s show. If a full-on Bordeaux hue seems intimidating, try using your lipstick to create a stain, just as the pros did backstage at Tadashi Shoji and Rebecca Taylor. That way, you can build the color slowly until you reach your desired intensity. “Press onto the lip with a fingertip, and then blot with a tissue, layer by layer to create a wine-stained effect,” Lisa Houghton, lead makeup artist at Shoji’s show, tells us. “We then faded the edges of the lip to a whisper to soften for a medieval, painterly appearance.”

Wine Lip - New York Fashion Week

ImaxTree, Jemal Countess/Getty Images

Feeling daring? Recreate the bold look seen at Minkoff’s, Reese’s, and Zimmerman’s shows by pairing a full-coverage opaque shade with minimal eye makeup, and a well-groomed brow. Lucero used Stila’s Stay All Day Liquid Lipstick in Amore ($22; stilacosmetics.com) on each of Minkoff’s girls, while makeup artist Mally Roncal, who created seven different looks for Reese’s show, used the sanguine red tone from her Pro-Tricks Lip Palette ($45; mallybeauty.com). Use a lip brush to form a precise shape, then trace around your lips with a concealer to clean up any unexpected smudges. See more of the best runway beauty moments from New York Fashion Week in our gallery!