Back in November we announced that Alexa Chung was named the new face of Longchamp, and now her first campaign video for the brand has arrived. Shot by Jean-François Julian in Saint Tropez, the short film features Chung frolicking on the beach and driving around town in the French label’s latest collection.

Longchamp is most known for its foldable totes, which are prominently featured in the campaign along with the brand’s new ready-to-wear line. The “It” girl’s campaign goes hand-in-hand with the 20th anniversary of the brand’s best-selling Le Pliage bag, which are being released in standout shades like lemon, orange, vermilion, and platinum. The label was thrilled for Chung to star in their latest campaign. “She is smart, sparkling, stylish – the ultimate embodiment of the movement and energy that are at the heart of Longchamp,” Longchamp says of the fashion star. We think Chung is ever-so-charming in the movie, watch it for yourself below.

Want more Alexa Chung style? See her best looks ever in our gallery!

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