Prabal Gurung has released stunning advertising campaigns in the past featuring models like Candice Swanepoel and Joan Smalls, but none of them have ever gone to print. The New York-based designer has just revealed his spring 2014 campaign, which will make its way to pages near you! Not that he needs the help spreading the word about his designs—with fans like Michelle ObamaGwyneth Paltrow, and Zoe Saldana, he has spent years showing his namesake collection with no need to advertise. A longtime fan of online-only campaigns, the designer still isn’t going totally traditional, as he teased the campaign with a video of a burning rose on Instagram, and slowly rolled out the campaign through a series of tweets. Photographed by Dan Jackson, the ads feature model Liya Kebede in futuristic and floral pieces from Gurung’s bold spring collection. In each image, Kebede is shown opposite a burning metal rose, which makes quite an impact. Strong and undeniably beautiful, we say this is the perfect debut campaign for the designer.

Want more Prabal Gurung? See all the stars who love his designs in our gallery.

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