Kate Hudson reprised her role as the face of Ann Taylor in the brand’s latest spring 2014 ad campaign, but this time as a director (in front of the camera and behind) starring alongside her sons Ryder and Bing. Shot by Mikael Jansson on a Hollywood movie set, the “behind-the-scenes” series shed light on Hudson as a woman of many roles, who is not only a beloved star, but a mother. “If I am going to be affiliated with something, the most important thing to me is what it stands for,” the actress previously told InStyle.com at her very first Ann Taylor shoot. “I’m a working mom. I don’t have a lot of time on my hands. Ann Taylor is about making sure women have one place to go where they can shop and still feel chic.”
Two years later, her statement still holds true today, driving home the point by recruiting her two sons. There’s nothing stronger than that maternal bond, which makes Hudson’s latest campaign for Ann Taylor her most impactful one yet. See more shots of the ad campaign below.