Carrie Underwood is showing off her pitch-perfect complexion as Almay‘s newest spokesperson. The star, who recently launched a line of nail colors with Nicole by OPI, just signed on as the new global brand ambassador for the beauty giant. “Honestly, I could never be associated with a company I didn’t believe in,” she said in a release. “I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products. There’s really something for everyone and every occasion.” Underwood will front Almay’s full range, from skincare to color cosmetics, and she’s in good company — the ever-radiant Kate Hudson is also one of the brand’s celebrity faces, and we’re already wondering if we can expect to see a collaboration from the duo in the upcoming year. Keep an eye out for Carrie’s first campaign, which rolls out this week, and head over to almay.com to see behind-the-scenes pictures and footage!