Rihanna for BalmainCourtesy Balmain (2)

Frequent Balmain wearer Rihanna is taking her love of the brand to the next level by fronting its spring 2014 ad campaign. The singer dropped hints over the summer on Instagram about her involvement with Balmain, when she posted a number of photos of herself at their headquarters in Paris with Olivier Rousteing, the brand’s creative director. The ads, shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg (the singer’s personal stylist) in New York City last month, will debut globally in January 2014.

But Rihanna is no novice when it comes to starring as the face of a major fashion brand—she’s previously glowed in campaigns for Emporio Armani and Gucci. “In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing in a statement. “Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign.” Clearly, the designer knows his Rihanna tunes!

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