Don’t call it a comeback! While blue eye shadow has been a noteable look since the disco era, this year’s version is subtly sexy, taking a turn more toward glam than gaudy. Olivia Wilde, Beyoncé, Lupita Nyong’O, and Evangeline Lily each gave the trend a modern take by defining their lash lines with the hue, rather than blending it all the way up to the brow bone. The effect is a great way to bring variety to your same-old smoky eye routine, and because the bold blue serves as a subtle accent, it’s the ideal starting point for makeup novices who want to branch out toward the bold end of the spectrum.

We also love how easily the look transitions from day to night, which is essential for hitting up after-work holiday parties. A bold shadow teamed with nude lip like Wilde’s or Lily’s adds a pop of color that doesn’t scream obvious to your daytime look, and after-hours, sweep on a red lipstick like Lupita or Beyoncé to turn the edginess up a notch.

Remember to keep the shadow concentrated below the crease of your eyelid — taking the shadow any higher can create a dated effect, so we recommend blending the hue around the perimeter of your upper and lower lash lines, or layering over a thick sweep of liner like Olivia Wilde. 

See more celebrity-inspired makeup looks to try!

HOLIDAY BEAUTY

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