When it comes to the biggest shopping day of the year, strategizing is key to scoring great deals, sans all that stress. So we gathered all the irresistible bargains from our favorite retailers and designers to help make your shopping marathon a smooth one for Black Friday. With this as your guide, you’ll be in and out of stores and crossing names off your shopping list in no time—and maybe even picking up some goodies for yourself along the way. Read on to map out your holiday shopping mayhem. 

  • Aeropostale: 60% off store-wide.
  • Alice + Olivia by Stacey Bendet: 25% off in-store and online.
  • Amazon Fashion: Up to 60% off jackets, coats, pajamas, and robes. 65% off sweaters and fleece, and 25% off boots, slippers, and more.
  • Ann Taylor: 50% off Cashmere Collectible Sweaters in-store and online.
  • Arthur and Livingston: 65% off your entire purchase with code: BFriday65 at checkout.
  • Bath & Body Works: Receive a VIP Bag for $20 with a $40 or more purchase.
  • BaubleBar: 35% off a purchase of four items or more using code: FRIDAY35,  25% off a purchase of 3 items with code FRIDAY25, and 15% off 2 items with the code FRIDAY15.
  • Big Star Jeans: 10% off new arrivals and 30% off everything else.
  • Bobbi Brown: Receive a free Mini Long Wear Makeup Remover and a full-size Extreme Party Mascara with any purchase.
  • byLangley: 25% off purchases under $250 and 30% off purchases above $250.
  • C.Wonder: Before 10am receive 40% off 4+ items, after 10am receive 30% off 3+ items, in-store only. Online, receive 30% off 3+ items.
  • Chantecaille: Receive a free Tiger in The Wild Palette with any purchase of $225 or more, online only.
  • Converse: 25% off select styles online only with code: automatic.
  • Current/Elliot: Spend $250 get $20 off entire purchase, spend $300 get 30% off entire purchase + free shipping and returns.
  • DL191 Premium Denim: 25% off all non-leather items and 60% to 65% off select items, online only.
  • Equipment: Take an additional 20% off sale items (30% off sale items +additional 20% off sale), online and in-store with code: EQTHANKS.
  • Express: 50% off store-wide and online until Noon Friday.
  • Forever 21: 50% off in-store and online, plus yellow tag deals featuring items starting at $3.00.
  • Free People: 25% off all sale items in-store; online shoppers can purchase the Crossroads Tunic, Side Slit V Neck, Brocade Flocked Skinny, Hayden Valley Dress, and Tommy Studded Chucks for $49.95.
  • Gant Rugger: 40% off the fall/winter collection at the NYC Prince St. boutique.
  • Goldyn: 25% off in-store and online with code: SPREADTHELOVE.
  • H&M: Up to 70% off.
  • Hudson Jeans: 25% off site-wide.
  • Hunter Bell: 40% off the entire Fall 13 collection.
  • IntiMint, JewelMint, ShoeMint, and StyleMint: 50% off site wide & 70% off sale merchandise.
  • James Jeans: 33% off fall styles.
  • Joie: Spend $250 get 20% off and spend $500 get 30% off, in-store and online.
  • Juicy Couture: 40% off.
  • Junk Food Clothing: 40% off with code:  BESTSHIP and  free shipping with code: BESTFRIDAY.
  • Kara Ackerman: 30-50% off selected sale items, online only.
  • Karen London: 30% off entire site.
  • Kohl’s: Receive $15 Kohl’s cash for every $50 spent.
  • Layla Grayce: 20% off site-wide.
  • Lily Ashwell: 50% off fall items, online only.
  • LORAC Cosmetics: Receive a$10 gift set (valued at $39), exclusively at  Sephora (in-store and online) and Sephora Inside JC Penny stores. Plus, a $12 shadow palette will be offered exclusively at Ulta stores.
  • Lucky Brand: 30% off in-store and online.
  • Marigot: 30% off site-wide with code: MGBF2013.
  • Massimo Dutti: 20% off all products in-stores and online.
  • Moroccanoil: Purchase an e-gift card online and receive a complimentary full-sized product, plus free shipping on orders $55 and up.
  • Mr. Kate: 50% off.
  • Nasty Gal: 40% off select styles.
  • O’Neill: 50% off site-wide with code: BLACKFRIDAY.
  • Old Navy: 50% off store-wide.
  • Rachel Pally: 25% off site-wide with code: RP25BF2013.
  • Rag & Bone: 20% off select full price men’s and women’s winter items (outerwear, sweaters, cold weather accessories, jeans and boots) with code: winter2013.
  • Rebecca Minkoff: Spend $200, get 20% off; spend $400, get 25% off; spend $400, get $600, get 30% off.
  • Rebecca Taylor: Up to 75% off the fall collection, in-store and online.
  • Ruche: 20% off site-wide (excluding sale buckets).
  • Rupert Sanderson: 15% off and free global shipping with code: Black Friday.
  • Shopbop: Spend $250, save 15%; spend $500, save 20%; spend $1000, save 25%.
  • Sibu Beauty: 60% off.
  • ThreadSence:30% off site wide (excludes sale).
  • Tibi: 20% off site wide.
  • Tommy Hilfiger: 20% off store wide.
  • Topshop:  Receive gift cards on a first-come-first-serve basis with anything from $20 to $500 available to spend in store the same day.
  • Vera Bradley: Receive a free holiday tote valued at $42 with any purchase of $100 or more.
  • Zara: Up to 50% off off select items, in-store and online.
  • Zinc Door: 20% off site-wide.

Click to shop InStyle's Annual Holiday Gift Guide!

Holiday Gift Guide

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