Congratulations are in order for Blake Lively, who has just been confirmed as the latest face of L’Oréal Paris. The actress and fashion icon will join ranks with Jennifer Lopez, Julianne Moore, Beyoncé Knowles, and Eva Longoria — all who have served as spokeswomen for the beauty brand. Blake will appear in campaigns for cosmetics, hair care and hair color for L’Oréal, who chose the actress because she embodies modern Hollywood glamour. “She has become a beauty icon for a whole generation,” said Cyril Chapuy, Brand Global President of L’Oréal Paris. “We’re so proud to welcome her.” Lively, who celebrated her one year wedding anniversary with husband Ryan Reynolds last month, is excited to become part of the iconic brand. “I am thrilled and honored to join the incredible women who represent L’Oréal Paris,” Lively stated. “I grew up with the inspiration of their message, ‘We’re worth it.’ What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.” We can’t wait to see her gorgeous locks and flawless skin grace the L’Oréal campaigns!

Plus, see Blake Lively’s best looks ever.

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