Chanel No. 5 - Marilyn MonroeCourtesy Photo; Michael Ochs Archives/Getty Images

Chanel No. 5 is arguably one of the most iconic fragrances on the market, so it makes perfect sense that one of its biggest fans is the brand’s new face — Marilyn Monroe! Rather than opting for a hologram cameo, Chanel dug into their archives and found a never-heard interview from 1960 with Monroe and Marie Claire‘s then editor-in-chief Georges Belmont, in which the star gushed over the heady rose and jasmine blend. Monroe, who passed away in 1962, certainly didn’t keep her love of the fragrance a secret. While she didn’t appear in any of the label’s advertisements during her lifetime, Chanel No. 5 gained momentum following her first Life magazine cover in 1952. “Somebody was always asking me, ‘What do you sleep in, Marilyn? Do you sleep in PJs? Do you sleep in a nightie?’ It’s just one of those questions which make you wonder how to answer them,” she said. “Then, I remembered the truth is the easiest way out, so I said, ‘I sleep in Chanel No. 5,’ because I do.” Keep an eye out for the campaign rolling out in November, but in the meantime, check out Chanel’s tribute to the actress at chanel.com.

Plus, see Marilyn’s transformation.

SEE MARILYN TRANSFORM

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