H&M wants the men in your life to get woodsy! The brand’s new Mauritz Archive Collection, available in stores and on hm.com September 19, pays homage to the company’s history, featuring items inspired by the small sporting goods store from which the now-mass retailer got its start. A little history: H&M came to be in 1968, when the Swedish women’s clothier Hennes bought hunting and fishing shop Mauritz Widforss—a surprising beginning for a store now known for $7.95 T-shirts! Cue the idea for H&M’s capsule collection of rugged weekend gear. The line certainly has that outdoorsy feel—think orange quilted jackets, long johns-turned-pants that can tuck into hiking boots, and chunky sweaters with leather patches—all based on old patterns and original pieces from the Mauritz Widforss catalog. The garments in the 21-piece collection are crafted from specialty fabrics, like waxed cotton and woolens that were sourced from local suppliers in Britain, and certainly invoke the heritage of the brand. Your man might not be rugged, but now he can look like he is!
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