From the glow of actress Jessica Alba (in 3.1 Phillip Lim for Target) and Phillip Lim on the carpet to the smiles of guests shopping racks of clothes, including actor Emile Hirsch and singer Solange Knowles, the mood was light and jovial at the 3.1 Phillip Lim for Target launch party at New York’s Spring Studio Thursday. “I’ve been a fan of Phillip Lim’s for a really long time,” athlete Maria Sharapova (in 3.1 Phillip Lim for Target) admitted to InStyle.com on the carpet. “The silhouette and the shapes and the colors he uses I think are brilliant and suit so many different body types. It’s just fun to see him create this collection that’s more affordable with his vision.” And the price tag had everyone, including model Alyssa Miller gushing. “I’m wearing his dress, and it cost $30, and that’s awesome!” Miller raved to InStyle.com, boasting her skintight animal print ensemble. Guests stole peeks at the night’s second main attraction, an impressive 120-foot-long interactive photograph panorama that featured looks from the collection worn by fashion tastemakers in U.S. and Canadian cities. It was a fitting touch to an evening as colorful as the designer himself. Shop the limited-edition collection in Target stores and target.com when it launches September 15.

Plus, see more pictures from this week’s parties!

See the Photos

MORE:
Preview Phillip Lim’s Collection for Target!
• Stars Who Love 3.1 Phillip Lim
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—Alyssa Bailey