From reinventing the way we donate clothes to charity to keeping independent designers in local neighborhoods thriving, these 17 female digital leaders are changing the way we shop, which is why we crowned them today’s Modern Innovators. Read their profiles and get ready to be inspired—not just by their creativity and entrepreneurship, but to shop, too! We asked all of these women for their style must-haves, and each gave us a lust-worthy list of items, from a luscious terrycloth bathrobe to a never-before-heard-of skin cream. Check out the full list below, or browse our picks here.

From top, left to right:

Karla Gallardo and Shilpa Shah of Cuyana

Cheryl Han and Elenor Mak of Keaton Row

Courtney McColgan of Bevel

Katie Finnegan and Erica Bell of Hukkster

Caroline Gogolak and Katie Warner Johnson of Carbon38

Anna Palmer and Christine Rizk of Fashion Project

Hilary Peterson of Lyst

Jennifer Hyman and Jennifer Fleiss of Rent the Runway

Olga Vidishiva of Shoptiques

Sarah Paiji and Jinhee Anh Kim of Snapette

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