1. It all started when Hedi Slimane dropped the “Yves” from Saint Laurent in June 2012. It was a sign of things to come for the label…

2. The fall 2013 runway boasted babydoll dresses and grunge-inspired outfits, while the ad campaign featured iconic and controversial singers like Marilyn Manson and Courtney Love. So not what we expected from the storied fashion house!

3. In July, Slimane’s role expanded beyond creative director to include supervising all strategic projects for Saint Laurent.

4. Enter his directorial debut, above, which stars model Lida Fox and features the new Ballerina line, as she is captured in motion wearing Saint Laurent’s revamped classic ballerina shoe. Dressed in leather and flannel, this ballerina is edgy and far from typical, and we think it’s beautiful!

We’re in the thick of fall ad campaigns, which gets us in a major shopping mood. Check out the pinners behind the top shopping boards in our Social Media Awards now, and vote for your favorite.

BEST SHOPPING BOARDS

MORE:
• See the Best Looks from Saint Laurent Fall 2013
• Alert! Yves Saint Laurent Changing Name to Saint Laurent Paris
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