Could this be James Franco‘s most dapper role yet? We think so! To front Gucci‘s new Made to Measure scent, the actor channeled his inner Don Draper for the ’60s-inspired campaign above, which is very sophisticated, and very James Franco. “I try to be involved in things I believe in, projects I care about,” Franco told on why he chose to do the campaign. “I design my life in a way where my work is the same thing as what I love. That’s the statement I try to make.” We think he certainly made the point, and it helps that the scent is easy to love. The masculine blend of bergamot, nutmeg, juniper, and leather makes for a sexy mood-boost, and Franco agrees. “When I first put this scent on, I felt like a man,” he added. “Not only a man — a Made to Measure man.” Well put, James. Scroll down to see exclusive behind-the-scenes shots of the campaign, and find Gucci Made to Measure for $68 at!

See more celebrities in Gucci.


James Franco Launches Gucci’s New Fragrance
• Gucci and Salma Hayek Team for Charity
James Franco’s Favorite Character in Oz