Kate Hudson‘s complexion never ceases to look flawless, and for her latest Almay campaign, the star got her glow on to show off the effects of the brand’s new multi-tasking CC cream ($9; almay.com). “To have to apply sunscreen and then apply makeup or foundation over it can be costly and a bit of a hassle,” Hudson said. “The Almay CC Cream allows you to have both in one, and it can protect your skin while you’re off at the kids’ soccer games, or playing volleyball at the beach.” We got an exclusive look at her upcoming TV spot, in which Kate continues to be her bubbly, fun-loving self. “It’s more real life, and you’re kind of getting an intimate moment with the real Kate — not just the Almay ambassador,” director Lisa Cholodenko said. Click the photo to take an trip on the set, and scroll down to see a behind-the-scenes clip!

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